Innovation and intellectual property (IP) protection have always been at the heart of technological advancement. In the rapidly evolving retail landscape, artificial intelligence (AI) is redefining how consumers interact with brands, and the ownership of these innovations is now at the center of a legal battlefield. Alpha Modus (Stock Symbol: AMOD), a leader in AI-driven retail engagement, has taken a firm stance in this fight, suing Walgreens for patent infringement. This move underscores a broader challenge that retailers and tech providers like Cooler Screens and billionaires like Greg Wasson face as they navigate the complexities of IP rights in AI-driven retail technology.

Alpha Modus: A Pioneer in AI Retail Innovation

Alpha Modus (Stock Symbol: AMOD) has built a formidable portfolio of AI patents, with its technology enhancing in-store experiences through real-time data analytics, interactive advertising, and personalized consumer engagement tools. The company asserts that its proprietary innovations are now being widely used across the industry without proper recognition or compensation.

CEO William Alessi’s statement—claiming Alpha Modus is owed in excess of $500 million and potentially billions in damages—signals a major shake-up in the industry. This lawsuit is not just about Walgreens or Cooler Screens but about setting a precedent: companies that deploy AI-based retail solutions must acknowledge and respect intellectual property rights.

Cooler Screens at the Center of a Legal Crossfire

The unfolding legal battles reveal a complex web of disputes, with Cooler Screens at the epicenter. Alpha Modus has already sued both Kroger and Cooler Screens in the Eastern District of Texas, with a trial set for November 2025.

Meanwhile, Walgreens finds itself entangled in another lawsuit, facing a $200 million claim from Cooler Screens over alleged contract breaches related to digital smart screens deployed in Walgreens stores. The irony? No matter which way that lawsuit falls, Alpha Modus (Stock Symbol: AMOD) stands to benefit.

1. If Cooler Screens prevails over Walgreens, proving its $200 million claim, the billions in damages Alpha Modus asserts they are due throughout the industry would be underscored and Cooler Screens could stand liable for royalties due Alpha Modus on that $200 million —since the disputed technology, in turn, infringes on Alpha Modus’s intellectual property.
2. Alpha Modus could help Walgreens defeat Cooler Screens, Walgreens could turn around and argue in its defense against Cooler Screens that Cooler Screens never had the right to deploy the technology in the first place—essentially admitting to the unlicensed use of Alpha Modus’s IP.

In both scenarios, Alpha Modus gains leverage in its broader patent claims, forcing either Walgreens or Cooler Screens into an unfavorable position.

Retailers’ Challenge: The Cost of Innovation vs. Compliance

Retailers are under increasing pressure to adopt AI-driven solutions to enhance efficiency and customer engagement. However, integrating such technology comes with risks—namely, ensuring compliance with existing patents. Many retailers and technology providers may have inadvertently (or willfully) bypassed IP protections in their race to implement AI solutions.

For companies like Walgreens and Cooler Screens, the cost of non-compliance is now materializing in the form of lawsuits that could result in substantial financial penalties or forced licensing agreements. Walgreens, in particular, may find itself in an even more precarious position, as it faces the possibility of paying Cooler Screens for technology that Alpha Modus ultimately proves it owns.

A Larger Industry Reckoning

The legal battle between Alpha Modus and major retailers is emblematic of a larger shift in the retail tech space. As AI becomes a dominant force in consumer engagement, IP ownership will be a determining factor in who controls the future of retail innovation.

For Alpha Modus, this lawsuit is about more than money—it’s about reinforcing its position as an industry leader and protecting the value of its intellectual assets. The outcome of this legal fight will likely set an important precedent, determining whether smaller, innovation-driven firms can protect their breakthroughs from being co-opted by billionaire-backed tech companies and retail behemoths.

As the courts deliberate, one thing is clear: AI-driven retail is here to stay, but the battle over who truly owns and profits from it is just beginning. One ruling in favor of Alpha Modus could result in a cascading domino effect that will change the players and the playing field for AI-driven retail innovation.

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