Sergey Baburov, founder of the HYDE brand and the Coffee Navigator project, along with his team, attended Vietnam’s largest coffee exhibition, held from October 31 to November 2. At the event, Baburov showcased HYDE’s innovative solutions for enhancing coffee quality and exchanged insights with international experts.
“Vietnam impressed me with its level of innovation and awareness in the coffee industry,” Sergey shared. “Their marketing strategies, attentiveness, and agility in responding to trends are remarkable. This approach is vital for success in today’s business environment.” He also emphasized Vietnam’s rapid development in Asia and its globally recognized economic growth.
The exhibition focused on innovation, featuring advanced technologies for coffee harvesting and processing. Vietnamese entrepreneurs and international participants demonstrated how modern methods enable Vietnam to remain the world’s second-largest coffee supplier. Sergey highlighted adopting some practices for HYDE’s projects: “We’re exploring coffee cultivation in Kazakhstan. Near Ust-Kamenogorsk, a small underground greenhouse plantation started producing coffee, and local farmers now value community support,” he noted.
In addition to gaining insights, Sergey built valuable connections and secured beneficial contracts for HYDE. “The exhibition offered fresh ideas and clear directions for HYDE’s growth. Staying updated with global trends, sharing experiences, and maintaining international connections are key to staying relevant for customers,” Sergey concluded.
HYDE plans to continue engaging in global events, strengthening its position in the coffee market while delivering innovative, high-quality products.
Media ContactCompany Name: HYDEContact Person: Sergey BaburovEmail: Send EmailPhone: +77079429922Address:Orman village, Tolegen Toktarov street, building 10, sq. 2 City: Almaty regionState: Talgar districtCountry: KazakhstanWebsite: https://hydecoffee.kz
