Indianapolis, IN – April 15, 2025 – Kore Kawaii began as a childhood fascination with Japanese cuteness, sparked by a Hello Kitty pencil case. Founded in 2019, Kore Kawaii has emerged as a worldwide haven for lovers of Japan’s iconic kawaii culture. The brand showcases thoughtfully selected Japanese items—think cozy plush toys and dreamy accessories. More than a retailer, Kore Kawaii captures the lighthearted essence of Japanese pop culture, linking global fans to authentic treasures and fostering international friendships united by their affection for playful joy.

A Lifelong Love for Kawaii Turned Into a Brand

For founder Barbara Vega, the journey to launching Kore Kawaii was years in the making. Barbara Vega established Kore Kawaii to address the lack of authentic kawaii-related products outside Japan. As a manga and anime enthusiast throughout her teenage years, Vega traded comics while studying Japanese. Today, Kore Kawaii offers curated kawaii merchandise and nurtures a worldwide community for fans.

“Growing up, it was hard to find a community that shared my love for Japanese pop culture. I wanted to create a space where people could find kawaii products while feeling seen, welcomed, and celebrated,” said Barbara Vega, CEO of Kore Kawaii. “Kore Kawaii is more than just a store—it’s a community that values self-expression, creativity, and joy.”

Bringing Kawaii Pop Culture to Its Fans Anywhere in the World

Kawaii fans make Kore Kawaii their one-stop kawaii shop with its varied offerings like home goods and fashion. The brand is also growing, making kawaii more accessible to everyone.

Community Expansion Plans

Kore Kawaii is pushing for a creativity and authenticity angle and want to share that playful, cute kawaii vibe with fans all over the place. Check it out and more info on their site at www.korekawaii.com.

About Kore Kawaii

Established in 2019, Kore Kawaii is an online boutique that provides authentic Japanese kawaii merchandise. The kawaii store offers a selection of fashion items, home decor, stationery, collectibles, and accessories inspired by Japanese pop culture. It highlights creativity, inclusivity, and the significance of self-expression while nurturing a global community of kawaii fans. The shop continues to strive to make kawaii products available and accessible across the globe.

Media Contact
Company Name: Kore Kawaii
Contact Person: Barbara Vega
Email: Send Email
Phone: 317-969-7649
Country: United States
Website: http://www.korekawaii.com/