Increasing popularity of food delivery service Drives Ghost Kitchen Market Growth from USD 70.37 Bin 2023.
Global Ghost Kitchen Market Key Takeaways
• In terms of Kitchen Type, the Independent Kitchen segment is expected to hold the largest share of the global market during the forecast period.
• By Deployment, the Web-based segment is expected to contribute the largest share between 2023 to 2030.
• Based on End Users, the Restaurant segment is poised to hold significant shares in the global market during the forecast period.
• Coherent Market Insights forecasts that North America is accounted for 31.7% market share in 2023. The growth in the region is attributed by strong presence of food delivery platforms and growing popularity of online food ordering. Countries such as U.S. and Canada has seen promising growth in the market as these countries are densely populated.
• As per Coherent Market Insights, Asia Pacific is accounted for around 28.6% shares in the global market in 2023. Growth is attributed by factors such as urbanization, rising popularity of food delivery, and large population.
• Europe held around 20.2% shares in the global market by 2023. Emerging countries such as the U.K., Germany, and France are now adopting virtual kitchen models.
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Rising Food Delivery Services and Increased Flexibility drive demand
A new report by Coherent Market Insights outlines significant drivers in online food delivery market. Rising popularity of food delivery services will drive demand in the market. Consumer are shifting towards online platforms and mobile apps for their food. Additionally, the flexibility option provided by guest kitchen model also enhance customer experience. Ghost kitchen experiments with different menus, culinary concepts, and brand.
Limited Consumer Experience and Operational Complexity
Ghost Kitchen has limited customer experience due to the absence of a dine-in option that limits customer experience. Some consumers now prefer the ambiance and social aspects of dining in restaurants. Ghost kitchens are struggling with the atmosphere and personal interaction that traditional restaurants provide and have less immersive dining experience. Moreover, a successful ghost kitchen operation needs various components such as order management, food preparation, and delivery logistics. It becomes complex for virtual kitchen operators to manage different brands at the same time.
Opportunities for Growth
The global online food delivery market provides several growth opportunities. One of the major advantages of ghost kitchens is low operational cost as compared to traditional restaurants, ghost kitchens focus on investing in high-quality food items rather than expensive real states and front-of-house staff. This low infrastructure cost will allow the new companies to enter easily into the market. Additionally, Ghost Kitchen provides data-driven insights to the kitchen operators. The integration of the online system provides valuable data including purchasing behavior, order preference, and location analytics.
Emerging Market Trends
• Rising concept of virtual kitchen is considered as a major trend in the global ghost kitchen market. These virtual kitchen model operated through online platform and use ghost kitchen model to fulfil orders. As per Coherent Market Insights (CMI), the cloud kitchen market is set to soar at 12.4% CAGR between 2023 and 2030.
• Growing dependence on third party delivery services such as DoorDash, Uber Eats, Grubhub has driven the global ghost kitchen market. These platforms works as a vital channel for ghost kitchen to reach to customers efficiently. As per Coherent Market Insights (CMI), the U.S Ghost kitchen market size is expected to reach at US$ 9,828 Billion in 2025 and expand at a CAGR of 62.3% between 2025 and 2032.
Analyst’s View
“The global ghost kitchen market is poised for notable growth, driven primarily by increasing demand for delivery and take-out services among consumers. This virtual kitchen allows restaurants to provide food without delivery and take out without dining space and waitstaff costs. The flexibility provided by these low-cost startups enables new restaurants to enter the market and test their ideas at low risk” said senior analyst Ankur Rai. “The market faces stiff competition from limited customer experience and operational complexity.”
Competitor Insights
Key companies in this market include:
– CloudKitchens
– Kitchen United
– REEF Technology
– Virtual Kitchen Co
– Zuul Kitchens
– Deliveroo Editions
– Kitopi
– DoorDash Kitchens
– Grubhub/Seamless
– Swiggy Access
– Uber Eats Kitchen
– Rebel Foods
– Ghost Kitchen Brands
– JustKitchen
– Keatz
Key Development
In April 2024, Ghost Kitchen India acquired the Shy Tiger brand situated in Ahmedabad.
In July 2022, FaZe holding, announced the launch of its new virtual dining venture named “FaZe Subs”.
In July 2023, Rebel Food expanded its presence in Saudi Arabia by opening its two cloud kitchen in Riyadh.
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Media ContactCompany Name: Coherent Market InsightsContact Person: Mr. Raj Shah (Senior Client Partner – Business Development)Email: Send EmailCountry: United StatesWebsite: https://www.coherentmarketinsights.com/