Asian-American filmmaker Evan Deng announces the expansion of the Family Video Store, a creative production house that has become a key player in New York City’s indie music and digital media scene. Known for collaborating with hyperpop and indie pop musicians, Evan Deng’s company is widening its reach to support a new wave of Gen-Z artists and filmmakers using platforms like TikTok and Instagram to connect with audiences.
Family Video Store, founded in 2022, has immediately gained recognition for its distinctive approach to music video production. The company has worked with indie artists and record labels, providing a platform for emerging musicians and filmmakers seeking high-quality visual content that aligns with their creative vision.
Evan Deng, based in New York City, has directed and produced projects for artists such as INJI, Mei Semones, Alice Longyu Gao, Namasenda, 8485, Fish Narc, Sophie Cates, Ravenna Golden, Babebee, Dafna, and Sebii. His work spans multiple genres, from hyperpop to indie pop, and is designed to engage audiences on TikTok, Instagram, YouTube, and other digital platforms.
“For me, music videos are no longer just promotional tools—they shape an artist’s identity and strengthen their connection with their audience,” Evan Deng said. “Family Video Store actually aims to elevate storytelling and produce creative videos that resonate and make a mark across digital and social platforms.”
The company’s ability to craft compelling visual narratives, according to Evan Deng, has made it a sought-after partner for independent musicians and BIPOC artists aiming to expand their audience. It has also drawn interest from labels such as Epitaph Records and Robbins Entertainment, reinforcing its influence in the industry.
Family Video Store has adapted to a shifting media landscape where Gen-Z engagement on platforms like TikTok plays a significant role in an artist’s success. The company’s expansion includes plans to collaborate with a wider range of musicians, artists, and digital creators while maintaining its core focus on indie artists and filmmakers.
Evan Deng, an Asian-American filmmaker, points out that accessibility has always been a key part of Family Video Store’s mission. “Independent artists often face budget constraints in music video production. Our goal is to make high-quality visuals available to artists at all levels,” he said. “Whether they are viral TikTok sensations or emerging indie artists, we provide them with the resources they need to share their stories.”
In response to growing demand, Family Video Store recently filed for an official trademark and elected S-Corp status, which signals its long-term commitment to supporting musicians and visual storytellers. Evan Deng’s approach to production blends traditional filmmaking techniques with experimental elements, allowing artists to create content that stands out in an increasingly crowded digital space.
Evan Deng says the expansion also comes at a crucial time when social media continues to reshape the music industry. He said platforms like Instagram and TikTok have made visual content an essential part of music promotion, and Family Video Store has positioned itself at the front of this transformation. By working closely with musicians and BIPOC artists, the company is helping shape a new era of digital storytelling.
“Our approach to filmmaking isn’t confined to traditional industry structures,” Evan Deng said. “The future of music videos and digital storytelling is happening in underground music scenes, on Instagram reels, and across TikTok. We’re pushing the boundaries of what’s possible.”
As Family Video Store expands, Evan Deng says he plans to diversify its offerings beyond music videos. Evan Deng is exploring opportunities in commercial production, short-form content, and digital media collaborations. These ventures will enable the company to support a wider range of artists while maintaining its reputation for delivering cutting-edge visual storytelling.
Family Video Store continues to build on its success, providing indie artists, musicians, and filmmakers with the tools they need to reach wider audiences.
About Family Video Store
Family Video Store is a New York City-based music video, commercial, and digital media production company founded by filmmaker Evan Deng Deng. Specializing in storytelling for indie artists, hyperpop musicians, and record labels, the company provides creative video solutions tailored for today’s digital platforms. Committed to supporting BIPOC and independent voices, Family Video Store is shaping the future of music video production.
For more information, visit familyvideo.store or follow the page on Instagram at instagram.com/familyvideostore.
Family Video Store is a trademarked name as of January 2025.
Media ContactCompany Name: Family Video Store Contact Person: Evan Deng DengEmail: Send EmailCountry: United StatesWebsite: https://familyvideo.store/
