Hardcore scientific research strength empowers brand development and continuously enhances market competitiveness.
In recent years, the skincare product market has shown a booming trend. Consumers’ demand for natural, safe, and highly effective skincare products is growing day by day. Under this industry background, concepts such as plant-based skincare and natural skincare have begun to prevail and have become an irreversible trend in the skincare industry. Major brands have increased research and development investment one after another, striving to stand out in this highly competitive track.
As the pioneer of alpine plants skincare category – DR PLANT, its stores have exceeded 5,000, and the total revenue exceeds 4 billion yuan! The certification of Euromonitor data shows that DR PLANT has currently become the “world’s leading single-brand skincare specialty store”, and the brand’s Dendrobium skincare series firmly ranks first in “global retail sales of Dendrobium skincare products”. Behind DR PLANT’s achievement of such excellent results in the fiercely competitive market environment is its strong hardcore research and development strength.
Continue to deeply cultivate research and development and inject strong kinetic energy into brand development.
In the skincare industry, research and development strength is the foundation for a brand to stand firm. Only by continuously updating and iterating technology can we meet the constantly changing needs of consumers and then maintain competitiveness in the market. Since its establishment, DR PLANT has been deeply cultivating research and development. The enterprise has gathered top scientific research talents at home and abroad, including more than 80 interdisciplinary and cross-field elites including Professor Pei Shengji, the founder of Chinese ethnobotany. They jointly explore the mysteries of alpine plants skincare and strive to integrate the power of nature into modern skincare technology. Professor Pei not only takes the lead personally but also leads a scientific research team composed of more than 20 young and middle-aged researchers and doctoral students from the Kunming Institute of Botany of the Chinese Academy of Sciences, as well as more than 60 industry senior researchers and experts, injecting strong scientific research power into the brand.
It is worth mentioning that DR PLANT has also reached a 20-year strategic cooperation with the national-level research force, the Kunming Institute of Botany, Chinese Academy of Sciences. They jointly established the DR PLANT Research and Development Center of Kunming Institute of Botany. This center has laid out the Kunming Plant Skincare R & D Laboratory, the Beijing Asia-Pacific Institute of Dermatological Sciences, the Tokyo Kampo Skincare Science Research Center, and the Guangdong Formula and Clinical Research Base, forming a scientific research pattern of “one center and four research bases”, providing strong support for the brand’s development. This measure not only highlights DR PLANT’s far-sightedness in the field of research and development but also prompts it to achieve remarkable results in scientific research innovation and product development. The Chinese ingredient “Dendrobium active essence” jointly launched by the two parties is in a leading position in the skincare field. Data shows that the retail sales of DR PLANT’s Dendrobium series products have exceeded 1 billion yuan in the past three years, with an average annual growth of 10%.
Carry out extensive cooperation to promote the continuous upgrade of brand research and development strength.
In the market background where consumers pay more and more attention to factors such as the effect and safety of skincare products, how to continuously improve product quality with the advancing technology has become an important issue faced by many brands. To further promote product upgrading, DR PLANT and Jiangnan University have jointly established the “DR PLANT – Jiangnan University China Cosmetic Ingredient R & D Base”. This cooperation not only integrates the advantageous resources of both parties but also marks a new chapter for DR PLANT in the field of alpine plants skincare research and development. Jiangnan University’s top scientific research strength in the field of food science complements DR PLANT’s concept of “alpine plants skincare”, jointly bringing consumers more safe, effective, and natural skincare products.
Judging from the current global skincare industry consumption trend, plant-based cosmetics will undoubtedly become the main battlefield of the industry in the future. The cooperation between DR PLANT and institutions such as Jiangnan University has built a solid moat for the brand. The two sides make full use of their respective advantages in cosmetic raw material research and development, jointly explore and develop cosmetic raw materials based on Chinese alpine plants, set a new benchmark for the industry, and also lay a solid foundation for the brand to calmly cope with market competition.
Scientific research and environmental protection go hand in hand to promote high-quality brand development.
In recent years, many countries, including China, have continuously increased their attention to low-carbon and environmental protection. While pursuing scientific research innovation, DR PLANT also shoulders its due social responsibilities and always regards green environmental protection as the main line of brand development. Since 2008, DR PLANT has continuously invested a large amount of funds and manpower in nature conservation work, showing its obsession with ecological protection. The “Biodiversity – Alpine Plants Protection Action” project personally initiated by Professor Pei Shengji, the chief scientist of the brand, is a vivid practice of the green environmental protection concept.
Through years of continuous efforts, DR PLANT has established multiple wild flower protection bases and breeding bases around the world and actively participates in the biodiversity protection project of the United Nations Development Programme (UNDP). It is particularly worth mentioning that in 2023, DR PLANT won the “Paulson Prize for Sustainability – Nature Stewardship” category award with its “Biodiversity – Alpine Plants Protection Action” project. This honor is not only an affirmation of the brand’s ecological protection efforts but also a recognition of its parallel development model of scientific research and green environmental protection.
Today, with the rapid development of the skincare industry, DR PLANT always shows a strong development trend in the market with its strong hardcore research and development strength and profound environmental protection concept. In the future, the brand will continue to adhere to the concept of “revering nature, advocating science, and giving back to society”, and continuously explore and innovate new fields, new technologies, and new products of plant skincare. At the same time, it will also continue to actively participate in public welfare undertakings and environmental protection actions, contributing its own strength to promoting the sustainable development of China’s cosmetics industry. There is reason to believe that under the dual-wheel drive of scientific research and green environmental protection, DR PLANT will definitely write a more beautiful chapter in the process of development.
Media ContactCompany Name: DR PLANTContact Person: AnnaEmail: Send EmailPhone: 010-58302307Country: ChinaWebsite: https://www.drplant.com/
