In the context of the deep integration of the global economy and the surging tide of the digital economy, trade in services is becoming a key driver of global economic growth with unprecedented momentum. Zhejiang, as a shining pearl in China’s economic map, continues to make efforts in the field of service trade, and writes a brilliant chapter by virtue of its profound industrial heritage and continuous innovation vitality. As the world’s largest service trade market, the United States, with its advanced technology system, mature business model and huge consumer market, has great attraction for global enterprises.
From March 9 to 12, the 2025 Zhejiang Trade in Services (USA) Science and Technology Innovation Exhibition, sponsored by the Zhejiang Provincial Department of Commerce, was held at the Austin Exhibition Center in the United States. Relying on the “Science and Technology Innovation Exhibition by South by Southwest of the United States”, the exhibition made an amazing appearance in the unique form of exhibition within an exhibition. South by Southwest Conference & Festivals (SXSW), the world’s top event in the field of creative culture, is not only a paradise for music, film and art lovers, but also a feast for exchanges in cutting-edge fields such as science and technology and interactive multimedia. Stars such as Taylor Swift, Yawei Yuan, and Norman Reedus gather here, and the show is one of the film festivals certified by the Oscar Awards to register for the Academy Awards. Every year, the event attracts about 400,000 people from all over the world. In 2025, South by Southwest attracts more than 437,000 participants from 108 countries, and creative professionals from more than 50 industries gather together to build a platform of communication and cooperation with infinite possibilities.
The exhibition organized 9 representative Zhejiang enterprise exhibitors, including Zhejiang L’MERI Home Co.,Ltd., Hangzhou Lingban Tech Co.,Ltd., Liangyuan Culture Media, Functor Z (Hangzhou) Technologies Inc., Hangzhou Oneday Brand Management Co.,Ltd., Zhejiang Versatile Media Co.,Ltd., Zhejiang Rouling Technology Co.,Ltd. and Hangzhou Yishi Erhua Cultural Media Co.,Ltd. The exhibitors brought by them are rich and diverse and full of science and technology, from intelligent home services, whole-house intelligent systems, to AI+AR smart glasses, 3D data visualization interaction system, etc., showing the overall strength and unique charm of Zhejiang science and technology industry in an all-round and multi-angle.
With their excellent technology and innovative products, Zhejiang exhibitors shined at the exhibition. With the help of AR interactive display technology, the AI+AR smart glasses of Hangzhou Lingban Tech Co.,Ltd. guided audiences to wear them and instantly brought audiences into a virtual world full of science fiction sense, and let audiences immerse in the powerful functions of smart glasses in life, work, entertainment and other scenes, greatly stimulating audiences’ strong interests in Zhejiang technology products.
Zion and Momen (International edition), showcased by Functor Z (Hangzhou) Technologies Inc., had successfully simplified the web application development process with the “No code + AI” technology. Users can complete UI design, business logic and database construction through simple visualization operations, while enjoying efficient processing of complex data interaction and management by a high-performance back-end, and easily cope with high concurrency requirements and realize one-click deployment applications. The product is widely used in e-commerce, SaaS, AI application, interactive community and marketing activities and other commercial scenarios, its powerful AI function is to provide users with a flexible generative AI application development framework, covering RAG retrieval, tool invocation, structured output and workflow orchestration and other capabilities, to help users quickly build intelligent applications.
The intelligent home service and the whole house intelligent system brought by Zhejiang L’MERI Home Co.,Ltd. had attracted much attention. Based on the S2B2C model to build the Internet technology platform, integration of 485BUS bus system and wireless host, can easily integrate a number of brands of intelligent devices, to create a high-end, convenient villa home hotel home intelligent scene system.
At the exhibition site, many bright spots were dizzying. Xiaoyu Gu, a digital virtual person, became one of the focuses of the exhibition. She shuttled between the booths with her dynamic image, fluent English and Chinese expression, and enthusiastically introduced the innovative products and cutting-edge technologies of Zhejiang exhibitors to audiences. At the same time, the live streaming platform “White Whale” under Hangzhou Yishi Erhua Cultural Media Co.,Ltd. set up a special interview session, inviting Peter Lewis, chief cooperation officer of SXSW, to conduct an interview on the initial experience of SXSW exhibition. As a senior professional organizer in the industry, “White Whale” spoke highly of this exhibition in the interview. He mentioned that the 2025 Zhejiang Trade in Services (USA) Science and Technology Innovation Exhibition has built a solid bridge for Chinese enterprises, especially Zhejiang enterprises, to “go global”. Through the exhibition platform, Zhejiang enterprises could directly connect with the market resources and potential customers in the United States and even the world, and obtain valuable international market information and cooperation opportunities. This would not only help Zhejiang enterprises to expand their international business territory, but also promote the overall development of China’s service trade industry in the international arena. The organizing committee of SXSW also said that it would continue to pay attention to the development trends of Zhejiang enterprises in the international market, give full play to its own resource advantages, provide more accurate market intelligence and efficient resource docking services for enterprises, and help Zhejiang’s service trade industry continue to deepen its cultivation in the global market and enhance its international competitiveness.
It is worth mentioning that many internationally renowned enterprises such as Dell, Microsoft, AMD, Netflix, and Activision Blizzard also appeared at the exhibition. The site gathered a huge amount of industry upstream and downstream resources, attracting tens of millions of C-end users around the world, creating a good opportunity for Zhejiang enterprises to exchange and cooperate with international giants.
The successful holding of the 2025 Zhejiang Trade in Services (USA) Science and Technology Innovation Exhibition provides a high-quality stage for Zhejiang enterprises to show their own strength and expand the international market, which fully highlights the outstanding achievements of Zhejiang in the field of science and technology innovation, and further enhances the international visibility of Zhejiang service global brands. In future, Zhejiang service trade will continue to uphold the spirit of innovation, constantly forge ahead on the international stage, and inject more strong impetus into the prosperity and development of the global economy.
Media ContactCompany Name: Zhejiang Times International Exhibition & Service Co., Ltd.Contact Person: Sophia MaoEmail: Send EmailCountry: ChinaWebsite: https://www.time-ex.com/WebPC/Index.aspx
