The global digital agriculture market is experiencing robust growth, projected to rise from USD 24.2 billion in 2024 to USD 39.8 billion by 2029, with a strong Compound Annual Growth Rate (CAGR) of 10.4%. This growth is driven by continuous advancements in precision farming technologies, such as GPS/GNSS, sensors, and mobile internet, which are transforming farm management by enhancing productivity and sustainability.
Digital agriculture is playing a critical role in addressing global food security challenges, especially in the face of rising populations. Technologies like remote sensing and data analytics are enabling efficient resource use, higher crop yields, and reduced environmental impact. Additionally, digital platforms provide farmers with access to real-time information, financial services, and new markets, empowering them to make informed decisions and improve their livelihoods. The increasing adoption of these tools and the gradual automation of farms are key factors fueling market expansion.
Digital Agriculture Market Growth Drivers
Several factors are fueling the expansion of digital agriculture:
Major Technologies Shaping Digital Agriculture
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By Type: Hardware Leads the Market
The hardware segment has dominated the market, serving as the foundation for key agricultural activities such as crop monitoring, field surveying, and intelligence systems. This includes automation and control systems, as well as sensing and monitoring devices. These technologies help farmers with real-time data collection, precise irrigation, timely harvesting, and pest management. The growing need for data-driven decision-making is driving the demand for advanced hardware solutions in agriculture.
By Offering: Advisory Services Set for Highest Growth
Advisory services are expected to grow at the highest CAGR during the forecast period. Enhanced by AI-powered tools like virtual assistants and chatbots, these services support farmers in areas such as harvest timing, crop management, and financial planning. According to the FAO, digital advisory services are particularly impactful for smallholder farmers in developing countries, improving access to critical agricultural knowledge. Governments, NGOs, telecom providers, and tech vendors are increasingly collaborating to expand these services, backed by growing mobile internet penetration and public sector incentives.
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Regional Insights: United States Leads North America
The United States is poised to maintain its leadership in the North American digital agriculture market. With its advanced infrastructure, strong R&D investment, and widespread use of modern farming technologies, the U.S. plays a key role in shaping the market. A 2023 USDA report highlights the increasing adoption of tools such as yield maps, soil maps, variable rate technologies (VRT), and automated guidance systems—especially in crops like corn and soybeans. While technologies like VRT and mapping tools are used on a smaller share of acreage for crops like cotton and rice, automated guidance systems are now employed on over 50% of planted acreage across several major crops.
This growing adoption reflects a broader shift toward data-driven, precision agriculture. As more farmers witness the operational and economic benefits of digital tools, their usage is expected to spread across diverse crop types, further cementing digital agriculture’s role in enhancing U.S. agricultural efficiency, sustainability, and competitiveness.
Leading Digital Agriculture Companies:
Prominent industry players, including Cisco Systems, Inc. (US), IBM Corporation (US), Accenture (Ireland), Trimble Inc. (US), Deere & Company (US), Epicor Software Corporation (US), Hexagon AB (Sweden), Bayer AG (Germany), AGCO Corporation (US), and Vodafone Group PLC (UK), wield substantial influence in the digital agriculture market. These entities boast robust manufacturing facilities and well-established distribution networks across pivotal regions such as North America, Europe, South America, and the Asia Pacific, ensuring a widespread presence and accessibility of their products.
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