Trufla, a leading insurtech innovator based in Calgary, is making waves across the insurance industry with its cutting-edge digital tools designed to help insurance brokers and agents scale their business, streamline operations, and enhance their digital presence. With a suite of solutions including truMarket, truWeb, and industry-specific SEO services, Trufla is empowering brokerages throughout the United States and Canada to thrive in an increasingly digital-first world.
“At Trufla, we understand the unique challenges insurance brokers face in today’s fast-moving landscape,” said Sherif Gemayel, CEO of Trufla. “Our mission is to equip brokers with powerful, easy-to-use technology that not only automates workflows but also drives measurable growth. Whether you’re a one-person agency or a multi-branch brokerage, our tools are designed with you in mind.”
A Game-Changing BMS: truMarket
At the heart of Trufla’s offering is truMarket, a BMS built specifically for the insurance industry. truMarket combines lead management, sales automation, and data analytics to help brokers convert more leads and retain more clients.
“truMarket isn’t just a BMS – it’s a growth engine,” said Sherif Gemayel. “It centralizes customer interactions, streamlines follow-ups, and provides actionable insights that let brokers focus on what they do best: building relationships and closing deals.”
Website Design Made for Brokers: truWeb
truWeb is Trufla’s custom website design service tailored exclusively for insurance brokers. With responsive design, modern aesthetics, and built-in lead capture tools, truWeb websites not only look great—they work hard.
“Our clients don’t need to be tech experts to have a high-performing website,” said Diane Jones, VP Customer Success. “truWeb takes care of everything – from UX design to compliance – so brokers can focus on serving their clients.”
Smart SEO for Real Results
Trufla’s SEO services are designed to put brokers on the digital map. Using proven strategies and insurance-specific keyword research, Trufla helps agencies rise through the ranks of Google and reach new clients in their local markets.
“In today’s marketplace, if you’re not visible online, you’re invisible,” said Japneet, SEO Strategist at Trufla. “Our SEO team works hand-in-hand with brokers to make sure they’re found when it matters most.”
Trusted by Hundreds, Growing Every Day
With hundreds of brokerages already on board, Trufla’s impact is being felt across North America. The company’s client-centric approach and deep insurance expertise continue to set it apart in a crowded tech market.
About Trufla
Founded in Calgary, Alberta, Trufla is an award-winning insurtech company offering digital solutions tailored for insurance brokers and agents across North America. By combining deep insurance knowledge with cutting-edge technology, Trufla provides tools that power growth, improve efficiency, and enhance client engagement.
Media ContactCompany Name: Trufla TechnologyContact Person: Tanya Coburn, VP MarketingEmail: Send EmailPhone: 403-516-2717Country: CanadaWebsite: www.trufla.com
