In an era where traditional gig platforms dominate but face growing criticism over worker pay and hidden fees, London-based startup iDeliverr is taking a radical stand. Founded by Kenneth Stuart, the platform promises to slash commissions by 50%, ensuring tradespeople earn more. At the same time, customers save – a move that could redefine the future of work in the UK’s £4 billion home services sector.

Traditional handyman platforms charge gig workers 15-30% per job, plus customer fees. For a £150 plumbing job, a worker nets just £105-£127.50 after fees. Customers pay 10-20% surcharges, inflating average costs by £18-£45. Today, 68% of London gig workers earn below the £13.15/hour living wage, which clearly demonstrates worker exploitation. There is no sick pay, pensions, or injury coverage for 92% of platform-based tradespeople. No wonder 41% of Londoners report “bait-and-switch pricing” on major platforms. 57% even struggle to verify worker qualifications pre-hiring. There is also an environmental impact, as 28% of gig jobs require cross-London travel, contributing to 12,000+ tonnes of CO2 annually.

To solve these issues, iDeliverr offers a fairer model. Here’s how iDeliverr addresses issues with traditional handyman platforms:

For Workers:

• 12% Commission: Half the industry average, letting a £150 job net workers £132 vs. £105-£127.50 elsewhere.
• Dynamic Pricing: Urgent jobs pay 15-25% more; off-peak discounts incentivize scheduling.
• Benefits Fund: 2% of platform fees go toward:
• Accident insurance
• Skills training (NVQ certifications)
• Mental health support via Mind.org partnership.

For Customers:

1. No Hidden Fees: Price shown = price paid.

2. Money-Back Guarantee: 48-hour dispute resolution.

3. Tiered Verification:

• Basic: DBS check, 2 references

• Pro: NVQ certification, 5-year work history

• Elite: Master Craftsman Guild members

Comparative Pricing Example Against a Traditional Handyman Platform

Kitchen Shelf Installation:

• Traditional Handymen Platform: £189
• iDeliverr: £149
• Savings: £40 (21%)

Emergency Plumbing (2hrs):

• Traditional Handymen Platform: £245
• iDeliverr: £199
• Savings: £46 (19%)

Full Home Paint Job:

• Traditional Handymen Platform: £1,850
• iDeliverr: : £1,550
• Savings: £300 (16%)

Technology Deep Dive: The Coming App

AI-Powered Matching

• Skill Graph Algorithm: Matches workers to jobs using 53 data points (e.g., tool availability, past ratings for similar tasks).
• Travel Optimization: Reduces average commute by 22% vs. competitors (beta test data).

Security Features

• End-to-end encryption for all chats/payments.
• Facial recognition for worker profile verification.

Accessibility

• Voice-to-text job posting for visually impaired users.
• Multilingual support (12 languages at launch).

iDeliverr App:

• Real-time earnings tracker for workers.
• Augmented Reality tool for customers to visualize projects.

Case Studies: Beta Test Results

Case Study 1: Maria, Single Mother & Electrician

TaskRabbit Earnings (2023): £32,500/year (pre-tax, pre-fees).

iDeliverr Beta (2024): £41,200/year projected (22% fee reduction + surge pricing).

Case Study 2: The Patel Family Kitchen Reno

TaskRabbit Quote: £4,200 (excluding materials).

iDeliverr Cost: £3,550 via “Off-Peak Discount” booking.

Industry Reactions & Collaborations

Collaborators

• Federation of Master Builders: “iDeliverr aligns with our ethics charter.” – Brian Berry, CEO.
• British Safety Council: Collaboration on worker training modules.

An Excerpt from the Interview with the Founder Kenneth Stuart:

Q: Why tackle this industry?

Kenneth Stuart: My father was a carpenter – I saw how platforms eroded his pay despite 30 years’ experience.

Q: How will you sustain lower fees?

Kenneth Stuart: We automate 80% of admin costs via AI, unlike legacy players.

Milestones Achieved and Future Roadmap:

• 2024: London launch, 5,000-tasker goal.
• 2025: Expand to Birmingham, Manchester; B2B contracts.
• 2026: EU rollout; smart home integration.

To get involved, visit the local handyman near me.

Workers can join the waitlist at Handyman London

Investors can email [email protected]

Media Contact
Company Name: iDeliverr
Contact Person: Kenneth Stuart, Founder
Email: Send Email
Phone: 020 8058 2771
City: London
Country: United Kingdom
Website: www.ideliverr.co.uk