London, United Kingdom – April 3, 2025 – Search Magic, a specialist SEO agency dedicated to the e-commerce sector, has successfully partnered with a U.S.-based online retailer, leading to a remarkable uplift in organic business performance. Through a comprehensive ecommerce SEO overhaul, the client doubled its daily pageviews and significantly boosted organic revenue within eight months.
Tackling Technical Barriers and Enhancing User Experience
Upon engagement, Search Magic identified multiple challenges hindering the retailer’s growth. These included slow website speed, disorganized URL structures, and a missing content strategy. These factors contributed to suboptimal search engine performance and limited customer engagement.
“We quickly realized that both technical limitations and content gaps were preventing the business from reaching its full potential,” explained Marianthi Christoforou, Co-founder of Search Magic. “Our strategy focused on addressing these issues systematically.”
The team improved site speed by removing unnecessary Shopify apps and converting images to the WebP format. Additionally, URL structures were streamlined, and 404 errors were resolved, leading to better site indexing and improved navigation.
Content Strategy Drives Visibility and Engagement
Search Magic also delivered a data-driven content strategy, creating new thematic product categories such as “Picnic,” “Weekend Getaway,” and “Day at the Beach,” tailored to search intent and customer behavior. Gift categories were introduced to align with different budgets, complemented by SEO-optimized articles and internal linking to enhance browsing and search engine performance.
“The integration of SEO with customer-centric content played a vital role in achieving these results,” said Anna Moragli, Media Contact at Search Magic. “It wasn’t just about rankings; it was about improving the overall shopping experience.”
Quantifiable Results
As a result of these efforts:
Daily pageviews rose from 7,000 to 16,000.
Organic revenue increased from $14,000 to $38,000.
Annual impressions climbed from 3.2 million to 7.8 million.
Average click-through rate improved from 2.9% to 5.5%.
Product-specific searches saw substantial improvements:
“Eco-conscious gifts” reached the 2nd position with 600 monthly searches.
“Reusable paper towels” advanced to 5th position, attracting 13,000 monthly searches.
“Wrap scarf” moved to the 2nd spot with 50 monthly searches.
About Search Magic
Founded in 2020 and headquartered in London, Search Magic offers SEO solutions tailored to help e-commerce businesses enhance their organic traffic and digital performance. With a client base exceeding 50 companies across diverse sectors, Search Magic specializes in creating strategic SEO frameworks that deliver measurable results.
Interested businesses can book a free 30-minute SEO strategy session with Search Magic to discover actionable insights tailored to their websites. Book your call today
Media ContactCompany Name: Search MagicContact Person: Anna MoragliEmail: Send EmailPhone: 693 666 5743Country: United KingdomWebsite: https://searchmagic.io/
