In 2024, Dubai’s real estate market achieved record-breaking success, setting new milestones with an unprecedented total of 180,900 transactions valued at AED 522.1 billion (approximately $142.1 billion).
Yet, beneath the glittering facade, inefficiencies and outdated marketing practices persist.
Recognizing this disparity, seasoned growth strategist and entrepreneur Miltos George, has launched Growth-Realty, a specialized sub-division of Growth-onomics, designed to bring AI-driven accuracy and data intelligence to Dubai’s real estate market.
This initiative aims to address the critical need for better transparency and targeted strategies in a market ripe for disruption.
“The market’s sheer scale underscores the urgency for change,” notes Miltos.
Dubai’s real estate market presents a fascinating paradox. On one hand, it’s a symbol of massive growth, attracting global investors and boasting iconic structures that redefine architectural ambition.
However, the rapid growth has, in some ways, outstripped the evolution of marketing practices within the sector.
Traditional methods, often reliant on broad-stroke advertising, print media, and personal networks, struggle to keep pace with the market’s sophistication and the demands of increasingly discerning buyers and investors. This leads to several pain points:
Inefficient Resource Allocation: Real estate developers and brokers often find themselves spending significant sums on marketing campaigns that yield suboptimal results. The lack of precise targeting means that marketing efforts reach a large number of irrelevant leads, diluting their effectiveness and inflating costs.
Lack of Transparency: The absence of robust data analytics makes it difficult to measure the true ROI of marketing investments. This lack of transparency erodes trust and hinders strategic decision-making.
Missed Opportunities: In a market as dynamic as Dubai’s, the ability to anticipate trends and identify emerging opportunities is crucial. Traditional methods lack the predictive capabilities to capitalize on these shifts, leading to missed opportunities for both buyers and sellers.
Suboptimal Customer Experience: Buyers, particularly those from overseas, often face challenges in understanding the complex nature of the Dubai real estate market. The lack of personalized, data-driven communication can lead to frustration and a less-than-ideal customer experience.
Growth-Realty steps in to recalibrate this model.
Growth-Realty combines AI-driven analytics, predictive modeling, and automation to tackle these challenges head-on. This tech-forward strategy means hyper-local geo-targeting to pinpoint the right buyers, AI-optimized property sales funnels to nurture leads effectively, and interactive content including virtual tours to boost engagement.
The idea isn’t just to sell properties; it’s to provide stakeholders with crystal-clear market insights and maximize ROI.
“This isn’t just about pretty instagram ads,” says Miltos George. It’s about providing developers and investors with actionable intelligence.
Just imagine knowing, with a high degree of certainty, which properties will appreciate the most, or which marketing channels will deliver the highest yield. That’s the power of data, and that’s what Growth-Realty delivers.
“Applying performance marketing principles to real estate is truly remarkable”, observes Sarah Michaels, a principal at a leading Dubai-based development firm. For years, we’ve relied on gut feelings and broad-stroke campaigns. Growth-Realty’s data-centric approach promises a level of precision and accountability that’s been sorely lacking.
“In a market as dynamic as Dubai’s, agility is paramount”, adds James Chen, a portfolio manager for a major investment fund. The ability to anticipate trends, identify high-potential opportunities, and target the right buyers with pinpoint accuracy has become a necessity rather than an option. Growth-Realty appears to be at the forefront of this resurgence.”
Miltos George, the brain behind Growth-Realty, is not a new face in smart, high-stakes, and results-driven marketing. His previous venture, Growth-onomics, has established a strong track record of success in scaling businesses across diverse sectors, including fintech, SaaS, and now, real estate.
Founded in 2023, Growth-onomics emerged quickly as a leading name in performance marketing, operating across Cyprus and the UAE. The agency’s client portfolio, surpassing $100 million in annual recurring revenue (ARR), is a testament to the effectiveness of this approach.
Growth-Realty’s expansion into Dubai signifies a substantial move towards data-driven decision-making in the real estate sector. By bridging the gap between performance marketing and property sales, Miltos George is not just launching a venture; he’s ushering in a new era of transparency, efficiency, and strategic growth for investors, developers, and the market as a whole.
For media inquiries, interviews, or partnership opportunities, please contact below.
Disclaimer: This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.
Media ContactCompany Name: Growth OnomicsContact Person: KalafatakisEmail: Send EmailPhone: +971 58 531 2060Address:Regus, Marina Gate M Floor – Dubai Marina City: DubaiCountry: United Arab EmiratesWebsite: https://growth-onomics.com/
