SAN DIEGO, CA – March 20, 2025 – In response to the increasing number of distressed homeowners targeted by real estate investors, John Montaño, a real estate and mortgage professional, has launched a new initiative to provide homeowners with more equitable options. His approach allows sellers to retain a greater share of their home’s value, rather than selling at steep discounts commonly offered by real estate investors.
Recent reports indicate that approximately 24% of homes sold in Southern California last year were purchased by investors. Many investors focus on homeowners facing financial hardship—such as foreclosure, divorce, probate, or medical emergencies—offering quick cash sales at significantly reduced prices. While these transactions provide convenience by eliminating showings, repairs, and agent commissions, they often come at the cost of the homeowner’s equity.
A New Alternative for Homeowners
John Montaño’s approach seeks to bridge the gap between convenience and fair market value. His program offers the same benefits of a fast sale—no showings, no out-of-pocket repair costs, and no agent commissions—while allowing homeowners to retain the profits from their home’s resale. Instead of selling at 50-70% of market value to an investor, homeowners can partner with Montaño’s team, who covers renovation costs upfront. When the home is resold, the homeowner keeps the profit after expenses.
“My process is collaborative with the homeowner, not adversarial,” says John Montaño. “While I respect the role of investors, their goal is to maximize their returns. My priority is to put more money in the homeowner’s pocket.”
Beyond the Sale: Helping Homeowners Move Forward
Beyond maximizing home sale profits, Montaño also assists homeowners in securing their next home. His network includes top buyer agents across the country who help clients find suitable housing, along with access to affordable financing solutions tailored to their needs.
“The reality is that many distressed homeowners don’t just need to sell their property—they need help finding stability after the sale,” Montaño adds. “That’s why we offer guidance throughout the entire process, from selling their current home to securing financing and purchasing a new one.”
A Proven Track Record in Real Estate
Montano and his team have completed over 1500 renovations. His experience spans both real estate sales and mortgage lending, giving him a comprehensive understanding of market dynamics and how to best serve homeowners navigating difficult circumstances.
Availability and Contact Information
John Montaño’s program is currently available to homeowners in San Diego and surrounding areas. Homeowners interested in exploring their options can visit his website or reach out directly for a consultation.
For more information, visit www.montanocapital.com.
About John Montaño
John Montaño is a real estate and mortgage advisor specializing in outside-the-box solutions for distressed homeowners. With expertise in home renovations, sales, and financing, his mission is to help clients retain more equity when selling their homes.
Disclaimer: This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.
Media ContactCompany Name: Montaño CapitalContact Person: John MontañoEmail: Send EmailPhone: (760) 206-6501Country: United StatesWebsite: https://montanocapital.com/
