March 6, 2025 – Clavaa, the fintech company behind a zero-fee payment and loyalty wallet, today announced a strategic partnership with Palidi, a leading provider of white-label point-of-sale (POS) systems. This collaboration will integrate Clavaa’s Starbucks-inspired loyalty platform with zero-fee payments directly into thousands of local merchants’ existing checkout systems through Palidi’s POS infrastructure.
Through this partnership, Palidi will embed Clavaa as a built-in payment and loyalty method within its white-label POS software. The integration creates a turnkey solution that enables small and mid-sized businesses (SMBs) to offer customers the same seamless rewards experience they enjoy at major chains like Starbucks, without the technical complexity or cost. Merchants using Palidi-powered POS solutions will soon provide customers with a Clavaa payment option that eliminates processing fees while automatically building loyalty with points, rewards, and personalized offers on every purchase.
“This partnership is fundamentally about bringing enterprise-level loyalty capabilities to Main Street businesses,” said Yechiel Gartenhaus, CEO of Clavaa. “By joining forces with Palidi, we’re democratizing the technology that powers programs like Starbucks Rewards, giving neighborhood cafés, boutiques, and restaurants the tools to reward their customers automatically every time they pay. Together, we’re enabling SMBs to compete with corporate loyalty programs while eliminating payment processing fees entirely.”
The Clavaa-Palidi integration delivers four essential benefits for local merchants:
1. Automatic Loyalty Like Major Brands: Customers earn cashback, rewards, and special offers with zero extra steps—just like using the Starbucks app, but available to independent businesses of any size.
2. Zero Transaction Fees: Unlike traditional payment processors that charge 2-3% per transaction, Clavaa payments processed through Palidi systems carry no merchant fees, immediately improving profit margins.
3. No Additional Hardware: The solution works through existing Palidi POS systems, requiring only a simple software update rather than new terminals or equipment.
4. Customer Insights: Merchants gain valuable data on purchasing patterns, visit frequency, and reward redemption to inform personalized marketing strategies.
“Our partnership with Clavaa represents a perfect alignment of missions,” said Mark Stevens, CEO of Palidi. “By integrating Clavaa’s technology into our POS platform, we’re giving our merchants the ability to foster the same customer loyalty as global chains. This collaboration means the local coffee shop can offer its own version of ‘stars’ and rewards, building deeper relationships with customers while saving significantly on payment processing. It’s a win-win proposition that only this partnership could deliver.”
According to both companies, the integrated functionality will begin pilot testing in late 2025, with full rollout expected by early 2026. Merchants using Palidi systems can activate Clavaa with minimal configuration, transforming their point-of-sale into a powerful customer retention platform. At checkout, customers simply scan their Clavaa app or enter their phone number to pay, earn, and redeem rewards in one seamless transaction.
This strategic alliance represents a significant step in leveling the playing field between SMBs and larger competitors. By combining Clavaa’s loyalty-driven payment network with Palidi’s flexible POS infrastructure, the partnership delivers an accessible solution that builds customer loyalty and improves profitability from the first transaction. Both companies emphasize that this collaboration is just the beginning of their joint efforts to empower local businesses. More information about the integrated offering will be available as the launch approaches.
About Clavaa:
Clavaa is a fintech company pioneering a fee-free payment and loyalty platform for small and mid-sized businesses. Through the Clavaa mobile wallet, customers can pay quickly and securely while automatically earning rewards at their favorite local merchants. Clavaa enables businesses to save on transaction costs, gain actionable customer insights, and boost repeat sales. Founded in 2024, Clavaa’s mission is to empower community businesses with the same payment and marketing advantages as global brands.
For more information, visit www.clavaa.com
About Palidi:
Palidi provides a robust white-label point-of-sale system used by POS resellers and independent software vendors to serve thousands of merchants worldwide. The Palidi platform offers flexible, customizable POS software that supports payments, inventory, analytics, and now integrated loyalty solutions. Palidi’s mission is to equip businesses of all sizes with enterprise-grade point-of-sale capabilities under their own brand.
For more information, visit www.palidi.com
Disclaimer: This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.
Media ContactCompany Name: ClavaaContact Person: Yechiel GartenhausEmail: Send EmailCity: LakewoodState: NJCountry: United StatesWebsite: https://www.clavaa.com
