Why Local Businesses in Cornwall Are Losing Customers (And How a Well-Optimised Website Can Fix It)
Studies show that 75% of customers never scroll past the first page of Google. If a business isn’t ranking near the top, it risks losing potential customers every day.
For local businesses—whether tradespeople, therapists, or shop owners—a website is one of the most powerful tools for attracting new clients. However, many businesses still rely on outdated, slow, or poorly optimised websites that unintentionally drive potential customers away rather than bringing them in.
Liminal helps local businesses in Cornwall and beyond generate more leads and bookings by creating SEO-optimised websites that work around the clock to convert visitors into paying customers.
Why Some Local Business Websites Fail (And Cost You Customers)
Many business owners assume that simply having a website is enough. However, an ineffective website can actually do more harm than good.
Common website issues that cause businesses to lose customers include:
Slow, outdated websites – Studies show that visitors leave if a page takes more than three seconds to load.
Not mobile-friendly – Over 60% of searches occur on mobile devices, and a site that isn’t optimised will struggle to generate leads.
No SEO (Search Engine Optimisation) – If Google doesn’t recognise a website as relevant, potential customers won’t either.
Confusing navigation – If visitors cannot find essential information within seconds, they are likely to seek out a competitor instead.
The good news? Fixing these issues can dramatically increase leads and bookings, as seen in the case study below.
Case Study: How a Therapy Centre in Newquay 30x’d Their Customer Enquiries
A therapy centre in Newquay was struggling to attract new clients online. Despite having an established business, their outdated Wix website was slow, poorly designed, and lacked basic SEO optimisation. As a result, they were receiving only 0-1 enquiries per month.
The Solution:
The website was rebuilt on WordPress, significantly improving speed, mobile responsiveness, and SEO.
Service pages were redesigned for clarity, alongside the addition of customer testimonials and a streamlined contact form.
Local SEO strategies were implemented to help the centre appear in relevant searches, such as “therapy centre in Newquay”.
The Outcome?
Within just one month, their monthly enquiries increased from 0-1 to 15-30 messages per month—a 30x improvement that has remained consistent.
The demand had always existed, but an outdated, unoptimised website had prevented potential clients from reaching out. This case highlights that many businesses do not have a customer problem—they have a visibility problem.
How an SEO-Optimised Website Can Transform Your Business
A well-structured website can:
– Improve Google rankings, ensuring more visibility for local searches
– Increase conversions, turning visitors into paying customers
– Build trust, through a professional, easy-to-use design
– Work 24/7, serving as a sales tool even outside business hours
For tradespeople, therapists, and service-based businesses, a high-performing website is no longer optional—it is essential.
Want More Customers From Your Website? Let’s Chat.
Liminal Websites specialises in building SEO-optimised websites that help Cornwall-based businesses increase their leads and revenue.
Looking to transform your website and start seeing real results?
Visit Liminal Websites to learn more.
Media ContactCompany Name: Liminal WebsitesContact Person: ArekEmail: Send EmailPhone: 07728540858Address:17 Springfield Road City: MelbourneState: VictoriaCountry: United KingdomWebsite: www.liminalwebsites.com
