Lumberton, New Jersey – Pure Parima, the leader in luxury Egyptian cotton bedding, is proud to announce the expansion of its highly sought-after Ultra Percale Collection with two elegant new colors: Flax and Salt. Known for its crisp, breathable feel and cooling properties, this collection consistently sells out due to its exceptional quality and hotel-like luxury. Now fully back in stock, customers can once again experience the perfect blend of sophistication and comfort in these fresh, neutral tones.
The Ultra Percale Sheet Set, part of Pure Parima’s Hotel Collection, is designed to bring a sense of calm and refinement to any bedroom. With its elegant matte finish, exceptionally crisp texture, and superior breathability, this collection delivers the ultimate in cooling comfort for those who prefer a fresh, airy sleep experience. Crafted from extra-long, hand-picked Egyptian cotton fibers, these sheets are celebrated for their timeless appeal and durability, making them a staple for those who appreciate luxury bedding.
“The Ultra Percale Collection has remained one of our most in-demand offerings, consistently selling out due to its unmatched quality and feel,” said Parima Ijaz, founder of Pure Parima. “We are excited to bring it back in stock and introduce Flax and Salt, two classic shades that elevate any bedroom aesthetic while delivering the same crisp, cooling comfort our customers love.”
The Ultra Percale Collection in Flax and Salt is available now at www.pureparima.com. Customers are encouraged to shop early before it sells out again.
About Pure Parima
Pure Parima only purchases Egyptian cotton from certified growers, ensuring their product is the best option on the market. They are CEA certified, receiving this certification means their cotton is DNA tested to ensure authenticity. Consumers don’t have to read the fine print with Pure Parima, transparency and truth are their foundation.
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