McLean, VA – February 04, 2025 – RealtyPeople, a newly launched real estate brokerage based in McLean, has announced its entry into the Northern Virginia market. The company introduces a unique cost structure designed to help home buyers and sellers save on real estate transaction fees.

Operating with a flat fee of $500 plus 1% of a home’s sales price, RealtyPeople aims to address evolving customer expectations for affordability and transparency in real estate. The company’s approach seeks to reduce the financial burden of selling or buying a home, a process often accompanied by significant commission fees charged by traditional agencies.

RealtyPeople was founded by Michael Gorman, a seasoned real estate professional and former senior executive at Long & Foster, a subsidiary of Berkshire Hathaway. Gorman launched the company in response to changes in the real estate industry and to meet a growing demand for cost-efficient alternatives.

Simplifying Real Estate Costs in Northern Virginia

Northern Virginia’s real estate market is known for its competitive environment, where high property values often result in substantial commission fees for home sellers. RealtyPeople’s cost model offers an alternative, allowing clients to retain more of their equity or purchasing power while still receiving full-service support.

“Our goal is to simplify the process for our clients,” said Michael Gorman, CEO of RealtyPeople. “We’ve streamlined our operations to deliver the same level of professionalism and guidance that clients expect but at a fraction of the cost.”

Gorman emphasized that RealtyPeople’s ability to operate efficiently stems from leveraging technology and a volume-based approach. These efficiencies allow the company to maintain its flat-fee structure without compromising on service.

A Market-Focused Solution

RealtyPeople’s announcement comes at a time when many buyers and sellers are scrutinizing the cost of real estate transactions. Traditional brokerages typically charge 5-6% of a home’s sales price in commission fees, often splitting the amount between the buyer’s and seller’s agents.

For a $500,000 home, these fees can total $25,000 to $30,000. By comparison, RealtyPeople’s model significantly lowers this expense, a move that could make a meaningful difference for both buyers and sellers in Northern Virginia, where median home prices remain above the national average.

In addition to its pricing structure, RealtyPeople provides end-to-end representation, handling every aspect of the transaction from listing and marketing to negotiating and closing. The company says its local expertise is central to its ability to serve Northern Virginia’s diverse housing market, which ranges from suburban family homes to urban condos and townhouses.

Why Northern Virginia?

Gorman explained that Northern Virginia’s dynamic real estate market was a natural choice for the company’s launch. With its mix of suburban and urban communities, the region presents an opportunity to meet a wide range of client needs.

“Homebuyers and sellers in this area are savvy. They want solutions that are not only cost-effective but also tailored to the fast-paced market here,” said Gorman. “RealtyPeople is designed to meet those expectations.”

The company’s McLean headquarters places it near several key markets in Northern Virginia, including Arlington, Fairfax, and Loudoun counties. These areas have seen sustained demand for housing due to their proximity to Washington, D.C., and their appeal to families, professionals, and investors.

Transparency and Accountability

RealtyPeople is also emphasizing transparency in its operations, an area of growing importance to consumers. The company provides clear, upfront pricing without hidden fees, aiming to build trust and confidence among its clients.

“Transparency is one of our core principles,” Gorman noted. “Clients should know exactly what they’re paying for and feel confident that they’re getting value from their real estate transactions.”

This straightforward approach extends to the company’s communication, which includes dedicated support from experienced agents and clear guidance throughout the buying or selling process.

Home buyers and sellers interested in learning more about RealtyPeople’s cost-saving services can visit https://realtypeople.com/ for further details.

About RealtyPeople

RealtyPeople is a real estate brokerage headquartered in McLean, Virginia, serving the Northern Virginia market. The company offers full-service real estate representation with a transparent pricing model, designed to make real estate transactions more affordable and accessible. Founded by industry veteran Michael Gorman, RealtyPeople is committed to meeting the evolving needs of today’s buyers and sellers with professionalism, efficiency, and integrity.

Media Contact
Company Name: RealtyPeople
Contact Person: Michael Gorman
Email: Send Email
Phone: 703-951-3301
Country: United States
Website: https://realtypeople.com/