On January 22nd, the launching ceremony of 2025 “Blessing the Old Town of Shaoxing for the New Year” was held in Shaoxing, Zhejiang Province with the theme of “Missing the Ancient City”, which officially unveiled the Spring Festival activities in Shaoxing.

On January 24th, Shaoxing Municipal Bureau of Culture, Radio, Film and Tourism released a bilingual Chinese-English Spring Festival invitation letter entitled “Come to Shaoxing in the New Year and Discover the Essence of Chinese New Year”, inviting global netizens to discover the essence of Chinese Year in Shaoxing, Zhejiang.

2025 brings us the first-ever “Intangible Cultural Heritage Edition” of the Spring Festival—a grand celebration of the Chinese people that continues to captivate the world.

The relevant person in charge of Shaoxing Municipal Bureau of Culture, Radio, Film and Tourism said that in recent years, Shaoxing has made great efforts to stimulate the “ancient city fever” and “traditional culture fever”, attracting tourists from all over the world. Shaoxing sincerely invites netizens at home and abroad to celebrate the Spring Festival.

When the New Year’s bell resounds melodiously across the country, Shaoxing, a historic Jiangnan city brimming with ancient charm, warmly invites you to join in a festive feast.

Experience the New Year through vibrant activities. This unique Shaoxing-style New Year features over 500 cultural and tourism events. Ancient streets bustle with New Year celebrations, folk art performances. The “Celebrate the New Year in Museums” initiative presents nine signature exhibitions.

Feel the New Year through thoughtful hospitality. Shaoxing extends warm gestures to visitors with heartfelt policies, including subway rides for just 1 yuan (about 0.14 U.S. dollars), free bus services during the Spring Festival, and extended hours at major scenic spots.

Feel the New Year through history in Shaoxing. The “Shaoxing Ancient City New Year Celebration” offers lantern fairs, bustling markets, and traditional operas, setting a lively stage for the Year of the Snake.

Savor the flavors of the New Year in Shaoxing. In Shaoxing, the flavors of Jiangnan define the festive season. Treat yourself to soy-braised duck, wind-dried chicken and Shaoxing’s renowned yellow wine. Add literary nostalgia with fennel beans from Lu Xun’s writings, and enjoy stinky tofu for a homely touch. Treat yourself steaming soup dumplings, and it will delight visitors with the authentic flavors of this Jiangnan water town.

Media Contact
Company Name: Shaoxing Municipal Bureau of Culture, Radio, TV and Tourism
Contact Person: Liu Huanzhen
Email: Send Email
Phone: +86137 7745 0310
Country: China
Website: https://sxwg.sx.gov.cn/