NIP Group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world leader in mobile esports. MIT Graduate Chairman Mario Ho, 29, has become the youngest founder of a Nasdaq-listed company in Asia.
Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality, and game publishing, NIPG is developing transformational experiences that entertain, inspire, and connect fans worldwide to expand its global footprint and engage digital-first gamers where they are. NIPG currently has operations in Sweden, China, Abu Dhabi, and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.
NIP Group Enters the MOBA Game Arena with Re: Aetatis, Accelerating Growth in Digital Entertainment
On December 20th NIPG announced the introduction of its first MOBA game: Re: Aetatis. This highly anticipated cutting-edge sci-fi MOBA mobile game began open beta testing on December 24, 2024, inviting players to experience the next evolution in competitive gaming.
Re: Aetatis marks NIP Group’s bold entry into the dynamic game publishing market and a major milestone for the Company’s evolution from a top esports organization to a global digital entertainment leader. Following the launch of reservations, Re: Aetatis has garnered significant attention and recognition from players and is poised to become a flagship title in NIP Group’s emerging game portfolio.
NIPG is pioneering a new approach to game publishing through “esportsification.” This process involves developing and transforming traditional video games toward competitive gaming, emphasizing the game’s competitive nature, strategic depth, and entertainment value, as well as the professionalism and standardization of tournaments. Rather than just publishing a game, NIPG is able to publish, market, and create a whole ecosystem around the new game. This includes leveraging synergies across its business units, such as esports teams, event production, and talent management, to create a unified and engaging gaming experience.
Set on the technologically advanced continent of Aetatis, Re: Aetatis allows players to control “Intelligence” units in strategic 5v5 matchups. The game delivers a compelling MOBA experience with precise competitive mechanics, deep strategy and team coordination, all within a visually stunning environment inspired by cyberpunk aesthetics and an ACG-inspired world.
Following its official launch, NIPG plans to extend Re: Aetatis IP with esports tournaments, community-driven events, and potential IP collaborations, ensuring sustained player interest and continuous content evolution.
NIPG is actively diversifying its businesses across the gaming market and building on its core competencies in esports team operations, talent management services, and event production.
Strategic Partnership with The9 Limited
On November 26th NIPG and The9 Limited announced that NIP Group has entered into a strategic partnership with China Crown Technology Limited, a wholly owned subsidiary of The9, to develop “MIR M” into a competitive esports title. Together, both parties aim to create a game that embodies the characteristics of MIR M and is suitable for esports adoption.
China Crown secured the exclusive publishing license of “MIR M” from Wemade Co., Ltd. in China in May 2024. The game is the latest version of the classic game “MIR”, including both mobile and PC versions. China Crown’s parent company, The9, listed on Nasdaq in 2004 and is one of China’s earliest online game developers and operators, known for successfully introducing multiple globally renowned titles to China, such as World of Warcraft and MU Online.
NIPG and The 9 will collaborate deeply across three key areas: in-game esports integration, esports tournament system development, and promotion and marketing. NIP Group will leverage its extensive esports experience, event production capabilities, and social media resources both domestically and internationally, in combination with the vast player base of the game soon to be released by The9, to expand the market jointly. In addition, they will build a highly commercialized tournament ecosystem centered around the game and provide extensive support for its global promotion. This includes creating a synchronized, comprehensive, and highly efficient esports marketing network that resonates with esports fans.
First Half 2024 Unaudited Financial Results
On November 25th NIPG announced its unaudited financial results for the first half of 2024, demonstrating year-over-year topline growth and narrowing losses as the Company balances growth and profitability by investing in high-growth areas while optimizing costs.
Total net revenues for the first half of 2024 were US$39.3 million, compared with US$38.6 million in the same period of 2023.
Gross profit for the first half of 2024 was US$2.4 million, compared with US$2.3 million in the same period of 2023.
NIPG Business Updates:
Completed initial public offering on NASDAQ raising over $20 million of capital in July 2024.
Launched esports-themed hospitality service through a strategic partnership with Homeinns Hotels Group in August 2024.
Entered into the game publishing market to create a fully integrated digital entertainment ecosystem in September 2024.
Acquired Young Will, a leader in teen culture-themed short video content which boasts a following of over 115 million fans across major Chinese social media platforms, to strengthen the Company’s position in talent management in October 2024.
Facilitating the entry into a term sheet with the Abu Dhabi Investment Office, marking expansion into the Middle East.
For more information on $NIPG visit: https://nip.gl
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Media ContactCompany Name: NIP Group Contact Person: Mario Ho, Chairman and Co-CEO Email: Send EmailPhone: +46 8133700Country: ChinaWebsite: https://nip.gl
