The world’s largest technology exhibition, the Consumer Electronics Show (CES) 2025, kicked off in Las Vegas, USA, on January 7 (local time) with high expectations. Among the exhibits at Eureka Park—reserved exclusively for startups—the Korean K-Startup Pavilion stood out prominently.
The evening before the exhibition, on January 6, the K-Startup Night was hosted by the Korea Institute of Startup and Entrepreneurship Development (KISED) at the Treasure Island Hotel. The event drew a crowd of 200, including local investors, media representatives, and startup founders, fostering dynamic networking opportunities. Participating startups enthusiastically introduced their innovative products to investors and media personnel, encouraging a lively exchange of ideas.
The K-Startup Pavilion officially opened on January 7, initiating a four-day showcase. Distinguished guests included Nevada’s Lieutenant Governor Stavros S. Anthony and Acting President of KISED, Yeol-soo Choi. During the ceremony, KISED was awarded a commendation from Nevada’s Lieutenant Governor in recognition of its efforts to foster international exchange between Korean startups and the U.S.
This year’s K-Startup Pavilion was the largest ever, showcasing a record 127 innovative startups supported by 30 organizations, including POSCO. Standout companies included Sierra Base Co., Ltd., which won the Best Innovation Award for its lidar-based robot autonomous operation solution, and NationA INC., awarded for its Gen AI-based 3D/4D data SaaS platform. Other award-winning companies included Healingsound, Panmnesia Inc., Nfuture Co., Ltd., HUMANICS Co., Ltd., The-NEXT.AI, EntWick Inc., Midbar Co., Ltd., and D&C Biotechnology—10 award recipients in total.
The IR Pitching Stage at the pavilion provided an engaging platform for startup presentations, held twice daily at 11:00 a.m. and 3:00 p.m. on the Pavilion’s main stage. These sessions also offered detailed information about KISED’s inbound programs, such as special visas for foreign entrepreneurs and the Grand Challenge program. This drew enthusiastic responses from startups eager to enter the Korean market.
Another highlight was the “Global Startup Summit” session within the pavilion. Given the global representation of countries at Eureka Park, startup support agencies from various nations, including Korea, introduced their startup ecosystems and support programs. This event provided invaluable insights for startups aiming to expand into international markets.
At CES 2025, the K-Startup Pavilion played a pivotal role in showcasing the outstanding technological ingenuity and creative ideas of Korean startups to the world. The diverse range of innovative startups demonstrated new possibilities for solving global challenges, fueling optimism about their global impact and future success.
Media ContactCompany Name: KISED (Korea Institute of Startup & Entrepreneurship Development)Contact Person: Chiseong AnEmail: Send EmailCountry: South KoreaWebsite: www.kised.or.kr
