Conversion Team today announced the public release of Nantu, a battle-tested Free A/B testing tool now available as an open-source solution. Built on years of experience powering over 6,000 successful tests across hundreds of clients, Nantu brings enterprise-level experimentation capabilities to businesses of all sizes without the traditional cost barriers.
Nantu integrates seamlessly with Google Tag Manager (GTM) and other popular tag management systems, offering the same powerful features as premium A/B testing platforms while eliminating monthly subscription fees that typically range from $500 to $3,500. This release democratizes access to professional-grade testing tools, enabling more businesses to make data-driven decisions about their digital experiences.
“We believe that robust A/B testing shouldn’t be a luxury reserved for enterprise budgets,” said Devon Cox, President at Conversion Team. “By making Nantu open source, we’re removing the financial barriers that often prevent businesses from implementing proper experimentation programs.”
Key Features of Nantu:
Seamless integration with Google Tag Manager and other tag management systems
Advanced variation management and precise user targeting
Comprehensive QA tools including preview modes and anti-flicker protection
Integration with major analytics platforms including GA4, Adobe Analytics, and Matomo
Built-in Microsoft Clarity integration for heatmaps and session recordings
Production-ready codebase proven across thousands of implementations
While Nantu is available free of charge, Conversion Team offers optional professional services for businesses seeking additional support. These services range from technical implementation assistance to full-service test management, ensuring organizations of all sizes can maximize their testing programs’ effectiveness.
The platform is available immediately on GitHub, with comprehensive documentation and community support. For businesses interested in professional services or enterprise support, Conversion Team offers flexible packages starting at $495 per month.
About Conversion Team
ConversionTeam is a leading conversion rate optimization (CRO) agency with 14 years of experience helping ecommerce, B2B, and SaaS companies improve their website performance and revenue. Founded in 2008, the company has conducted over 6,000 A/B tests across hundreds of clients, maintaining an industry-leading 65% win rate. ConversionTeam’s analysts average 6 years of CRO experience and consistently deliver 100-150x ROI for clients. The company is distinguished by its data-driven approach, comprehensive testing methodology, and exceptional client retention rate of 2.9 years—one year above the industry average. Clients consistently rate ConversionTeam’s services 9.8 out of 10, reflecting their commitment to delivering measurable results and outstanding client satisfaction.
For more information, visit https://www.conversionteam.com/
Media ContactCompany Name: ConversionTeamContact Person: Devon CoxEmail: Send EmailPhone: (720) 443-1052Address:18121 E. Hampden Ave. Unit C – 590 City: AuroraState: CO 80013Country: United StatesWebsite: https://www.conversionteam.com
