Lumberton, New Jersey – Pure Parima, renowned for its premium Egyptian cotton bedding, is excited to announce the expansion of its beloved Hotel Collection Percale Line with a brand-new color offering — Flax. This versatile neutral shade is already gaining popularity among customers, making it the perfect addition to any bedroom as the cooler months approach.
The new Flax color is available across all product types in the Percale Collection, including sheet sets, duvet cover sets, and a newly launched separate fitted sheet option — giving customers the flexibility to style their beds exactly as they desire.
The Hotel Collection Ultra Percale Sheet Set is synonymous with elegance, providing a crisp and cooling sleep experience, much like the indulgent comfort of luxury hotel linens. With its signature matte finish and super cooling properties, the collection is crafted from extra-long, hand-picked Egyptian cotton fibers to ensure exceptional quality and breathability. The timeless design and smooth, matte texture offer an understated sophistication that elevates any bedroom decor.
“Our customers have always loved the crisp, cooling feel of our Percale Collection, and we are thrilled to add a new neutral shade just in time for fall,” said Parima Ijaz, Founder at Pure Parima. “The Flax color complements a variety of design styles, making it the ideal option for those looking to refresh their bedroom aesthetics with a touch of understated elegance.”
Product Highlights:
New Flax Color: A warm, versatile neutral shade perfect for the autumn season.
Ultra Percale Sheet Set: Crisp and cooling with an elegant matte finish for a luxurious hotel-quality feel.
Premium Egyptian Cotton: Crafted from extra-long, hand-picked fibers for exceptional breathability and softness.
Expanded Options: Available as sheet sets, duvet cover sets, and separate fitted sheets for customized styling.
The addition of the Flax color to the Percale Collection reflects Pure Parima’s dedication to delivering products that are both luxurious and thoughtfully designed. The new shade is perfect for those seeking a calm and serene atmosphere in their bedrooms while maintaining the brand’s signature look and feel.
The Flax Percale Collection is now available for purchase on PureParima.com.
About Pure Parima
Pure Parima only purchases Egyptian cotton from certified growers, ensuring their product is the best option on the market. They are CEA certified, receiving this certification means their cotton is DNA tested to ensure authenticity. Consumers don’t have to read the fine print with Pure Parima, transparency and truth are their foundation.
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