Queen Creek, Arizona – September 23, 2024 – Dr. Cyndi Laurin’s “Catch! A Fishmonger’s Guide to Greatness,” celebrates its 20th anniversary, continuing to revolutionize workplace culture and employee motivation. This bestselling business book, inspired by real stories from Seattle’s Pike Place Fish Market fishmongers and their world-famous customer service, has transformed organizational change and leadership practices worldwide.
“Catch!” unveils the fishmonger wisdom that turned an ordinary fish market into a beacon of business success. Dr. Laurin’s Guide to Greatness® approach has enabled countless leaders to foster team building and personal growth within their organizations.
The book’s enduring popularity stems from its unique blend of oral biography and practical business blueprint. Readers gain insights into creating an intentional workplace culture that drives personal growth and business inspiration.
To write “Catch!”, Dr. Cyndi Laurin immersed herself in the daily life of Pike Place Fish Market, working alongside the fishmongers to gain firsthand experience of their philosophy in action. She interviewed all 17 crew members, worked at the market, observed their interactions with customers and each other, even participated in the iconic fish-throwing tradition. This unique approach allowed her to translate the fishmongers’ inside jokes and shoutouts into practical principles for transforming the ordinary into greatness.
“When I wrote ‘Catch!’ 20 years ago, I never imagined its global impact on workplace culture,” said Dr. Cyndi Laurin. “The fishmongers’ wisdom on integrity, intention, and exceptional customer service remain as relevant today as they were back then, driving organizational change across industries. I’m thrilled to see how organizations continue to apply these ideas to create extraordinary workplace cultures.”
Since its release, “Catch!” has sold over 100,000 copies, been translated into 14 languages, and was awarded the IPPY Book of the Year in the Business/Career category. It also spent 15 weeks on the Business Week bestseller list. Fortune 500 companies incorporated its principles into their corporate training programs, and it has been popular reading for many MBA courses.
Howard Schultz, Chairman and Chief Global Strategist of Starbucks Coffee Company, praised the book, saying, “‘Catch!’ is a visionary book that challenges you to find a better way to serve your customers and coworkers.”
As “Catch!” marks its 20th year, its impact on employee motivation, leadership, and customer service excellence continues to resonate with businesses worldwide, cementing its status as a timeless guide to greatness in the business world.
Dr. Cyndi Laurin’s Guide to Greatness®, rooted in fishmonger wisdom, organizational change, and leadership development has become a cornerstone for business success across various industries. The book’s emphasis on team building and personal growth has inspired leaders to reimagine their approach to workplace culture and employee motivation. The fishmongers’ infectious enthusiasm and commitment to creating memorable experiences serve as a model for companies seeking to differentiate themselves in competitive markets.
The timeless principles outlined in “Catch!” continue to provide valuable insights for those seeking to achieve greatness in their organizations. Dr. Cyndi Laurin’s work remains a source of business inspiration, guiding leaders towards creating thriving, customer-centric cultures.
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Video Link: https://academy.techsmith.com/cyndi-laurin-full-tldc-interview?next=%2Fcyndi-laurin-full-tldc-interview%2F356486
Media ContactCompany Name: Guide to Greatness®Contact Person: Dr. Cyndi LaurinEmail: Send EmailCity: PhoenixState: ArizonaCountry: United StatesWebsite: https://www.guidetogreatness.com
