The Mobile Apps and Web Analytics market is expected to grow from USD 9.4 billion in 2022 to USD 20.2 billion by 2027, with a compound annual growth rate (CAGR) of 16.4% over the forecast period. This practical domain integrates both traditional and modern disciplines to develop, model, align, execute, analyze, and refine decision-making models and operations. These analytics solutions leverage behavioral and operational insights to collect data on app performance and user behavior, providing actionable insights to enhance user experience, boost engagement, and improve overall reliability.
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Cloud segment to account for higher CAGR during the forecast period
The Mobile Apps and Web Analytics market is bifurcated on the basis of cloud and on-premises. The market size of the cloud deployment mode is estimated to be larger and projected to have a higher CAGR during the forecast period. The new means to access technology and the information a company needs to react rapidly to shifting markets and address business issues is made possible by cloud computing. It introduces a new technique for creating platforms, infrastructure, and services. Today’s business professional finds it harder than ever to find data-driven insights. Business customers typically receive static spreadsheets and presentations from analytical experts that are challenging to examine and manipulate.
SMEs segment to account for higher CAGR during the forecast period
The Mobile Apps and Web Analytics market is bifurcated on the basis of large enterprises and SMEs. The CAGR of the SMEs is estimated to be highest during the forecast period. SMEs make up a vast majority of enterprises globally and play a significant role in most economies. Analytics-based data helps improve overall business intelligence and assists in making wise business decisions. Web analytics is crucial for businesses to identify and comprehend the target market. This information can be very helpful, especially if the business is global or is considering entering a new market. This, in turn, would enable SMEs to adopt mobile apps and web analytics platforms and services.
APAC to hold higher CAGR during the forecast period
Over the next five years, the Asia Pacific region is expected to witness the fastest growth in the Mobile Apps and Web Analytics market. SMEs and large enterprises in Asia Pacific have become more aware of government regulations and compliances and started adopting AI-based solutions proactively. The adoption of AI technology by different verticals, such as the BFSI, travel and hospitality, and retail, is expected to contribute to the high growth of the mobile apps & web analytics market. The growing eCommerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries. Marketers now look for more sophisticated marketing solutions for a large, ever-growing consumer base. This, in turn, has resulted in the adoption of AI-enabled solutions for marketing.
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Unique Features in the Mobile Apps and Web Analytics Market
This rapid growth highlights the increasing importance of data-driven insights for businesses aiming to improve app functionality and user experience. A unique feature of this market is its ability to blend both traditional and cutting-edge disciplines. Mobile Apps and Web Analytics solutions merge well-established data analysis techniques with innovative technologies to build, model, and refine decision-making frameworks. This convergence allows for more comprehensive and actionable insights into both app performance and user behavior.
These solutions stand out due to their integration of behavioral and operational analytics, which track not only the technical performance of apps but also user interactions. By understanding how users engage with apps, businesses can optimize the user experience and adapt their offerings to meet evolving needs, leading to higher engagement and retention rates.
Another distinctive aspect is the focus on using collected data to continually enhance the user experience. The insights derived from analytics allow for ongoing adjustments to app design and functionality, ensuring apps remain engaging, responsive, and reliable, thus fostering long-term user loyalty and satisfaction.
The ability to make real-time adjustments based on analytics is a key feature of this market. Mobile Apps and Web Analytics solutions offer immediate insights into app performance and user activity, enabling businesses to quickly address issues, optimize operations, and make informed decisions to enhance the overall effectiveness of their mobile and web platforms.
Major Highlights of the Mobile Apps and Web Analytics Market
A major highlight of the market is the integration of both traditional and modern analytical disciplines. These solutions bring together time-tested data analysis methods and cutting-edge technologies, enabling businesses to build, align, and refine decision models that drive performance and strategic improvements.
The market is distinguished by its focus on combining behavioral and operational analytics. These tools provide deep insights into both app performance and user interactions, allowing businesses to monitor how their apps function and how users engage with them. This comprehensive data enables the continuous optimization of user experience and app efficiency.
A standout feature of Mobile Apps and Web Analytics is its ability to drive continuous improvements in user experience. The insights generated allow businesses to fine-tune app functionality in real time, ensuring that user needs are met, which in turn increases engagement, satisfaction, and loyalty.
The real-time decision-making capability of these analytics solutions is a key highlight. By providing instant feedback on app performance and user behavior, businesses can swiftly address issues, make data-driven adjustments, and optimize their operations to ensure that their apps remain reliable and engaging for users.
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Top Companies in the Mobile Apps and Web Analytics Market
Major vendors in the global Mobile Apps and Web Analytics market are Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).
IBM:
IBM is a multinational technology and consulting corporation that offers infrastructure, hosting, and consulting services. The company operates through five major business segments: cognitive solutions, global business services, technology services and cloud platforms, systems, and global financing. IBM offers mobile and web analytics solutions to set up and manage mobile and web so apps can access live and historical data. . It maintains strong partner relationships with leading IT providers such as AWS, Adobe, Cisco, KPMG, Kyndryl, Microsoft, Oracle, Salesforce, Samsung, SAP, ServiceNow, and Workday. The company has a presence in North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. In January 2022, IBM announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management.
ComScore:
ComScore is a leading company offering media and marketing measurement and analytics solutions. The company was founded in 1999 and is headquartered in Virginia, US. It offers a wide variety of audience and advertising analytics software solutions to its clients to understand audiences across platforms, such as mobile, desktops, and televisions. The company has a presence in more than 20 companies across the globe and caters to more than 2,500 clients in media, advertising, and marketing verticals, globally. In the mobile apps and web analytics market, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions.
Webtrends:
Webtrends is a leading provider of data analytics and personalization solutions. The company delivers actionable insights and helps boost customer engagement. It is an eminent provider of enterprise management and reporting solutions. Webtrends’ products are specifically designed to enable organizations to administer various internet-based systems throughout organizations, regardless of the geographic locations of servers supporting the systems. The company has a geographic presence in the US, EMEA, France, and Germany. It delivers extensive software-based analytics solutions in the field of web analytics, social media analytics, and mobile analytics under its product division called Webtrends Streams. These solutions assist businesses from numerous verticals, such as media, retail and consumer goods, healthcare and life sciences, travel and leisure, and telecommunication, in collecting, organizing, analyzing, and transforming raw customer information into useful data.
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