Emanuel Rose, esteemed author and marketing strategist, delivered a thought-provoking presentation during Media Shower’s webinar on Tuesday, August 27, 2024, where he discussed “Authentic Marketing in the Age of AI.”
The webinar attracted a diverse audience of marketing professionals eager to explore the fusion of artificial intelligence (AI) and human-centric strategies. The session provided attendees with actionable insights on how to leverage AI technology while preserving the authenticity that drives meaningful customer engagement. Emanuel shared not only practical examples but also critical statistics and insights.
Key Highlights from the Webinar:
AI and Authenticity in Marketing: Emanuel Rose underscored that while AI can optimize processes and enhance performance, marketers must ensure their campaigns remain genuine and customer-focused. He highlighted how AI can fuel customer engagement.
Data-Driven Creativity: One of the key takeaways from the webinar was how to leverage AI to enhance content creation without compromising creativity. Emanuel Rose emphasized the importance of using data to guide content strategy while staying true to authentic storytelling and incorporating genuine user-generated content, which continues to strongly resonate with audiences.
AI’s Revenue Impact: Emanuel Rose revealed that companies integrating AI in their marketing and sales processes have seen a 10-30% increase in revenue and 20-30% reduction in customer acquisition costs. These figures underscored the impact AI is having on business growth. “AI is no longer just a futuristic concept — it’s a vital tool that is shaping and driving marketing today, dive in and shape the change!” Emanuel Rose remarked. He explained that success in marketing now lies in mastering AI while maintaining a human touch.
Emanuel Rose, is a renowned marketing expert with over three decades of experience in B2B marketing. His AI marketing book, “Authentic Marketing in the Age of AI” and podcast Marketing in the Age of AI guide marketers seeking to integrate AI without sacrificing authenticity. Emanuel is a sought-after speaker and consultant known for his actionable insights and practical strategies that help businesses thrive in the digital age.
Media Shower is an AI-first digital marketing platform that empowers marketing teams to create high-quality content at scale. By combining cutting-edge AI technology with a human creative team, Media Shower simplifies the content creation process, enabling businesses to drive more growth and success in the digital age.
Media ContactCompany Name: Strategic eMarketingContact Person: Emanuel RoseEmail: Send EmailPhone: 707 506 6138City: RenoState: NevadaCountry: United StatesWebsite: https://www.emanuelrose.com/
