• Sligo, Ireland, Kyoto, Japan and Funchal, Portugal take the top three spots for “sleepcations” according to new study
• Guide created in collaboration with Sleep Scientist Dr. Jason Ellis, reveals the top 50 destinations for sleep tourism alongside useful tips for optimising sleep on holiday
13 SEPTEMBER, 2024 – LONDON, UK – As new research finds 1 in 4 Brits are now considering booking a holiday focussed primarily on sleep, KAYAK, the world’s leading travel search engine, has launched its new Sleep Tourism Guide for tired Brits in need of a restful escape, with Sligo, Ireland coming out on top as the ultimate ‘sleepcation’ destination.
KAYAK’s new Sleep Tourism Guide comes in response to a desire for sleep tourism in the UK, where travellers seem to continuously prioritise rest and relaxation as key components of their holiday experience, as supported by new insights from the travel search engine:
To develop the guide, KAYAK, in collaboration with Sleep Scientist Dr. Jason Ellis, analysed the most searched destinations for accommodations, worldwide, on KAYAK.co.uk and scored them against their potential for enhancing sleep quality. The guide evaluates key factors including air quality, noise pollution, political stability, proximity to nature, as well as access to accommodation with spa amenities and accommodation prices. Ultimately, revealing the top 50 destinations for British travellers seeking to optimise their sleep while on holiday.
Sleep Expert, Dr Jason Ellis, commented, “It’s clear from KAYAK’s new research that we’re sleep deprived as a nation. ‘Sleepcation’ holidays are a great way to pay off some of the ‘sleep debt’ we experience in daily life. By choosing the right destinations that excel in factors that contribute to better sleep, travellers can maximise their rest and return home feeling truly rejuvenated.”
The top ranked sleepcation destination from the analyses goes to Sligo, Ireland. The sleepy coastal destination on Ireland’s beautiful west coast balances an impressively good air quality and political stability score with low noise pollution, along with a wide range of accommodation featuring spa and wellness amenities. It’s the perfect destination for optimising your sleep. Kyoto, Japan and Funchal, Portugal also scored well across these categories, earning the second and third spot on the list.
See the full ranking on KAYAK here: www.kayak.co.uk/news/sleep-tourism-guide
The shift to more restful escapes is also reflected in KAYAK’s recent search data. The travel search engine’s analysis of the top trending destinations for autumn travel signals a growing preference towards nature-focused getaways and coastal retreats, with flight searches for destinations like Tromsø, Norway, Koh Samui, Thailand, and Thiruvananthapuram, India amongst the top list, with flight searches up 74%, 49%, 36% and compared to last year, respectively.
Rachel Mumford, KAYAK UK Travel Expert commented, “From constant digital distractions to the fast-paced demands of everyday life, we believe more Brits are turning to more relaxing, sleep-focused holidays as a form of self-care. That’s why we launched the Sleep Tourism Guide — to provide travellers with the info they need to find the best destinations to rest and recharge.”
To view the full ranking alongside Dr. Ellis’ expert advice on optimising sleep while travelling, check out KAYAK’s Sleepcation Guide: www.kayak.co.uk/news/sleep-tourism-guide.
Notes to Editors
Sleep Like a Pro: 5 Tips for Better Rest While Travelling, according to Dr. Ellis:
About KAYAK
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of searches on our platforms, we help people find their perfect flight, accommodation, car rental and holiday package. We also support business travellers with our corporate travel solution.
About Jason Ellis:
Jason Ellis is Professor in Psychology at Northumbria University and Director of the Northumbria Centre for Sleep Research. He has sat on various committees including the British Psychological Society – Division of Health Psychology, the Teaching and Educational Advisory Committee for the Sleep Research Society (based in the USA) and the Division of Health Psychology Scotland.
Sleep Tourism Ranking Methodology:
KAYAK considered the most clicked-on accommodation city destinations worldwide based on clicks made on KAYAK.co.uk from the 1st January 2024 to 31st July 2024 for the travel period between 7th January 2024 and 31st December 2024. These cities were then shortlisted based on their proximity to natural landmarks such as: mountains, lakes, rivers, beaches, hot springs and national parks. These shortlisted destinations were subsequently analysed against the following key factors: air quality, noise pollution, political stability and governance, access to accommodation with spa amenities, and accommodation prices. For full methodology, visit www.kayak.co.uk/news/sleep-tourism-guide
KAYAK Data Methodology:
Based on flight searches made on Kayak.co.uk in the period between 02/14/2024 – 14/08/2024 for flights with departure between 15/09/2024 – 30/11/2024 from any UK airport. They were compared to the same search and travel period one year prior. Percentages for changes in searches are approximate.
Survey Methodology:
An online survey was conducted by PureSpectrum targeting 2020 respondents across the UK who had ever been on holiday, either domestically or internationally, within the last two years. The data was collected between 14th – 18th March 2024.
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