The global nutraceutical excipients market is projected to grow from USD 4.2 billion in 2023 to USD 6.1 billion by 2028, registering a compound annual growth rate (CAGR) of 7.7% during the forecast period. This growth is driven by a heightened focus on preventive healthcare and the increasing consumption of dietary supplements. As consumer demand rises, advancements in processing technologies—such as spray drying, freeze-drying, and granulation—are enhancing the functionality of excipients by improving flowability, compressibility, and formulation consistency.
What Are Nutraceutical Excipients?
Nutraceutical excipients are inactive substances used alongside active ingredients in nutraceutical formulations. Their roles are vital — from improving stability and enhancing bioavailability to ensuring proper taste, color, and texture. These substances don’t provide direct health benefits themselves, but without them, delivering effective, consumer-friendly products would be nearly impossible.
Common nutraceutical excipients include:
Nutraceutical Excipients Market Trends
Taste Masking Excipients: Enhancing Consumer Acceptance
Taste masking excipients play a vital role in improving the palatability of nutraceutical products, which often contain active ingredients with unpleasant flavors or odors. These excipients are especially important for products aimed at children and the elderly, who are typically more sensitive to taste. By enhancing flavor profiles and overall sensory appeal, taste-masking agents contribute to better adherence to supplement regimens and consistent consumption. As demand for functional foods and supplements becomes more integrated into daily wellness routines, manufacturers increasingly rely on these excipients to differentiate their products and boost consumer satisfaction in a competitive marketplace.
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Fillers & Diluents: Supporting Formulation Consistency
The fillers and diluents segment is projected to hold the second-largest share of the nutraceutical excipients market by functionality. These excipients are essential for adding bulk to formulations, ensuring uniform tablet or capsule size, and supporting consistent nutrient dosage. In addition to enhancing flow properties and reducing powder segregation, certain fillers and diluents aid in tablet disintegration and dissolution, promoting optimal nutrient absorption. Their role in streamlining manufacturing and improving product quality underscores their growing importance within the market.
North America dominates the Nutraceutical Excipients Market Share.
North America is expected to maintain its position as the leading region in the nutraceutical excipients market throughout the forecast period. This dominance stems from the region’s mature nutraceutical and pharmaceutical sectors, which serve as fertile ground for excipient innovation. Significant investment in R&D fosters the development of advanced excipients with enhanced bioavailability and targeted delivery systems. Moreover, North America benefits from a well-established retail ecosystem—including e-commerce, specialty health stores, and mainstream supermarkets—that ensures broad accessibility to nutraceutical products. These factors collectively contribute to the region’s strong market presence and ongoing expansion.
Leading Nutraceutical Excipients Companies:
The key players in the nutraceutical excipients market include International Flavors & Fragrances Inc. (US), Kerry Group plc (Ireland), Ingredion (US), Sensient Technologies Corporation (US), Associated British Foods plc (UK), BASF SE (Germany), Roquette Frères (France), MEGGLE GmbH & Co. KG (Germany), Cargill, Incorporated (US), Ashland (US), IMCD (Netherlands), Hilmar Cheese Company, Inc. (US), Air Liquide (France), Azelis Group (Luxembourg), and Biogrund GmbH (Germany).
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