Summary

Located in the core area of Shekou Commercial Circle, Nanshan District, Shenzhen, Water Bay 1979 is an internationally renowned art and cultural complex. In this issue, Kinghelm visits the Shenzhen Free Trade Center (Water Bay 1979) to interview Jiang Xiaozhou, Deputy General Manager of Transfer Multisort Elektronik (TME) China, a leading European distributor of electronic components. We explore how this global multinational corporation empowers China and connects the world!

Jiang Xiaozhou’s journey with TME began in 2018. Due to fluctuations in the capacitor and resistor supply chain, an increasing number of Chinese clients turned to TME’s website for procurement. TME established its China subsidiary in Shenzhen in 2017, which officially commenced operations in 2018, primarily providing sales support and services to Chinese customers. Reflecting on the past eight years, she mentioned that both she and the company had been “feeling their way forward” in the Chinese market. With TME’s continued expansion in China, the subsidiary’s team has now grown to 11 members. When asked how these 11 individuals effectively serve the Chinese market, Jiang Xiaozhou explained: “Every member of TME China is a pioneer in market development. The Poland headquarters ensures operational and logistical support, including warehousing, procurement, factory production, and event coordination. Under the leadership of General Manager Anna, we have made significant progress in enhancing customer loyalty and brand influence. Notably, Anna, the only expatriate in TME China, has contributed immensely to the company’s market expansion. Having studied, lived, and worked in China for many years, she not only speaks fluent Mandarin but also deeply understands Chinese culture, which fosters seamless communication with local employees and clients.”

TME China General Manager Anna (center) and Deputy General Manager Jiang Xiaozhou (second from right)

Jiang Xiaozhou introduced that Transfer Multisort Elektronik (TME), founded in 1989, is a global leader in the distribution of electronic components, workshop equipment, and industrial automation products. Headquartered in Poland, TME operates 12 subsidiaries worldwide with over 1,500 employees, serving 220,000 clients across 150+ countries. It offers more than 1 million product models from 1,300 renowned brands, covering semiconductors, IoT and embedded systems, optoelectronics, connectors, fuses, switches, relays, transformers, power supplies, cables, robotics, and more. These products are widely used in renewable energy, photovoltaics, wind power, logistics, and other sectors. All products are sourced directly from original manufacturers or authorized distributors. TME provides a one-stop professional procurement platform for global clients. Moving forward, TME looks forward to collaborating with outstanding Chinese companies like Kinghelm and Slkor to expand its international reach and support their brands in serving global customers

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TME China Subsidiary in Shenzhen

TME emphasizes collaboration. When discussing key partners in the electronics industry, Jiang Xiaozhou mentioned: “Mr. Song Shiqiang, General Manager of Kinghelm and Slkor, is a respected veteran in the semiconductor field. I met him at an event in Huaqiangbei and later deepened our connection through the ‘Sichuan-Chongqing Semiconductor Association Annual Meeting’ and the ‘TME 2024 Optimization and Innovation Symposium.’ These events showcased the warmth, optimism, and camaraderie of people from Sichuan and Chongqing, leaving a profound impression on me.”

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Deputy General Manager Jiang Xiaozhou Participating in a Panel Discussion

Multiculturalism and inclusivity drive TME’s global reach. When asked about future plans, Jiang Xiaozhou highlighted that TME’s modern logistics center in Poland dispatches over 5,000 packages daily to 150+ countries. This year, TME China plans to establish a local warehouse, adopting a “global vision with localized operations” to better serve Chinese industrial clients and create greater value.

Jiang Xiaozhou (right) with Kinghelm and Slkor Representatives Song Shiqiang and He Junju

About Kinghelm

Kinghelm is a leading provider of high-quality electronic components, including RoHS-compliant antennas, wires, plug-ins, switches, and connectors. With over 17 years of experience, the company serves industries including automotive, telecommunications, industrial automation, medical devices, and consumer electronics. Kinghelm is known for its durable, reliable components that meet international standards and are used in applications ranging from renewable energy to IoT devices.

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