Rise in Sports Tourism Drives Sports Hospitality Market Growth from USD 17.52 Bn in 2025
Global Sports Hospitality Market Key Takeaways
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Flourishing Sports Tourism Globally Spearheading Market Growth
A new report by Coherent Market Insights outlines major sports hospitality market trends. These include booming sports tourism, rising demand for premium sports hospitality services, and integration of advanced technologies in sports hospitality sector.
In recent years, there has been a significant rise in tourism, especially sports-based ones. According to the World Tourism Barometer by UN Tourism, around 1.4 billion tourists were recorded globally in 2024.
The number of sports tourists is expected to further increase in the coming years as more sports enthusiasts are willing to travel long distances and spend on hospitality services to watch their favorite teams and players compete. This will drive demand for the best sports hospitality packages that include travel, accommodation, and exclusive sports event tickets.
High Costs Associated with Sports Hospitality Services Limited Market Growth
Sports hospitality services, especially VIP sports packages, are quite expensive. This restricts their accessibility to only high-income individuals and corporate clients. Average sports fans and small businesses may find these premium sports hospitality services financially out of reach, resulting in reduced market demand.
According to UNWTO data, the average daily spending per tourist attending international sports events crossed US$ 250 in 2019, which is US$ 100 more than recorded in 2015. To mitigate this, sports hospitality companies will look to reduce cost of VIP hospitality for major sporting events.
Opportunities for Growth
Rising popularity of corporate sports hospitality is expected to create lucrative revenue-generation opportunities for service providers. Many businesses are recognizing the benefits of corporate box hospitality for networking and enhancing brand visibility. As a result, they are heavily investing in sports hospitality as a means to entertain clients and promote their brands. This will likely create demand for sophisticated hospitality suites for sports events.
Emerging Market Trends
• The increasing adoption of novel technologies like augmented reality (AR) and artificial intelligence (AI) is a rapidly growing trend with substantial market potential. These technologies are transforming the sports hospitality experience.
• Growing demand for premium and personalized experiences is another key growth-shaping trend. Modern consumers are showing interest in luxury sports hospitality services, including VIP access to sports events and interactions with athletes. This shift towards luxury and personalized services will likely foster industry’s growth.
Analyst’s View
“The global sports hospitality market is set to record staggering growth, driven primarily by rising popularity of live sports events, booming sports tourism sector, and surging demand for premium experiences. The enduring appeal of live sports is attracting millions of fans globally, leading to increased demand for hospitality services,” said a senior analyst at CMI. “The market can also benefit from rising corporate investment and sponsorships.”
Competitor Insights
Key companies in this market include:
– Keith Prowse
– RTR Sports Marketing Ltd
– ATPI Ltd
– RK Sports Hospitality
– White Label Hospitality
– CSM Sports and Entertainment LLP
– DTB Sports Hospitality and Event Management Limited
– Honey & Co. Ltd
– Wood Media Group Ltd
– Hospitality Finder
– Legends International
– On Location Experiences
– QuintEvents
– Sportsworld
– The Sports Travel Company
– TLA Worldwide
– VIP Sports Events
– World Sports Group
– IMG
– Wasserman
– Octagon
– WME Sports
– CAA Sports
Key Developments
In February 2025, Keith Prowse introduced HerStory, a multi-venue hospitality experience designed to empower and celebrate women’s sport. HerStory at Tennis will feature a premium sports hospitality offering, with prime seats on the Andy Murray Arena, experiential culinary elements, an insights session with big sporting names, and much more.
In February 2025, On Location and Milano Cortina 2026 unveiled new exclusive premium Olympic Winter Games hospitality offerings. These packages are intended to provide unique hospitality beyond the competition venues.
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