Social-commerce platform Mys Tyler today releases Mys Tyler Insights – India Edition 2025, large-scale data from over 22,800 women living in India and aged 18+. The first-of-its-kind body data from Mys Tyler users provides insights into what Indian women actually look like. With up-to-date body data for women hard to come by, Mys Tyler Insights serves as a reference point for industry and media alike and aligns with Mys Tyler’s broader mission to champion every body.
Mys Tyler founder Sarah Neill said, “Our data suggests that the average Indian woman wears a US size 8, which is typically a size M-L in Indian clothing labels, and one quarter of Indian women are considered ‘plus-size’. While Indian fashion is increasingly becoming more inclusive, we still know that as a whole, women feel massively underrepresented by the fashion industry and the release of this data highlights the disparity between the sizing of women in India and what they’re being advertised and sold. We hope it acts as a “wake-up call” to the fashion industry and helps keep inclusion and diversity at the top of the agenda.”
The data suggests that:
– 1 in 4 (25.8%) women in India are considered “plus-size” wearing US 14+ (commonly XL-3XL+)
– The average woman in India wears a size US8 (commonly size M-L)
– The average height of a woman in India is 160cm (5’3″)
– The average cup size worn by women in India is a C cup
Neill continues, “Underrepresentation in the fashion industry not only has a negative impact on how women feel about their bodies, but it directly translates to an inefficient shopping experience, poor fit, and high return rates – negatively impacting profits, and environmental sustainability. We hope the industry sees this data and uses it as a call to action to help increase representation and size-inclusivity.”
Downloaded by 600,000+ women, Mys Tyler’s proprietary FIT Algorithm matches users with like-bodied fashion creators so they can see how clothes look on a body like theirs and can easily shop those looks directly through the app.
Mys Tyler Insights – India Edition 2025 is available via www.mys-tyler.com/insights.
THE DATA
This data is derived from an opt-in sample of over 22,800 women living in India aged 18+yrs, collected between 2020 to 2025. This data below has been depersonalised and is being shared in aggregate form to provide an up-to-date source for the industry.
In addition to Indian data, Mys Tyler has also recently released body data for The Philippines, UK, US, Australia, Canada and New Zealand.
For more information, or to interview Mys Tyler founder, Sarah Neill, please contact: Megan Chambers || [email protected]
About Mys Tyler:
Mys Tyler, downloaded by 600,000+ women, is a body-positive fashion app helping women buy clothes online. A proprietary FIT Algorithm matches shoppers with fashion creators who are most relevant (similar height, shape, size, age and colouring) so they can see clothes on a body like theirs. 86% of users are more body confident, and the return rate of purchase through Mys Tyler is much lower than the industry average at less than 5%. Mys Tyler is available for free on the App Store and Google Play. www.mys-tyler.com
Note: Definitions of straight/mid/plus-size as per the The Vogue Business AW24 size inclusivity report. India does not have a widely accepted national sizing standard like the US. As Mys Tyler is a global app, the Indian body data is collected in US sizing, conversions between US sizing and sizing labels like L/XL are approximate.
Media ContactCompany Name: Mys TylerContact Person: Media RelationsEmail: Send EmailCountry: AustraliaWebsite: www.mys-tyler.com
