Video Link: https://www.youtube.com/embed/I6K1URWedJ4
MirrorRoid Inc. (Co-CEOs Jung Ji-Hye and Yu Je-Jung) spearheads digital transformation in the beauty industry through AI and AR technology. Established in 2019, MirrorRoid operates two main business solutions: the AI-powered smart mirror solution ‘Mirart Beauty’ and the self-service photo studio solution ‘Mirart Studio.’ ‘Mirart’ combines ‘Mirror’ and ‘Art,’ reflecting the company’s vision of providing users with a new sense of beauty through AI-integrated mirrors.
Mirart Beauty is a smart mirror solution designed for beauty service professionals. It offers AI and AR-driven virtual hairstyle and hair dye simulations, scalp diagnostics, and integrated customer management functions such as appointment booking, treatment history tracking, and digital styling books. The newly launched compact version of Mirart Beauty is easy to attach and detach from existing mirrors, making it suitable for diverse salon environments.
Mirart Studio is a four-cut photo brand catering to all age groups. It provides more than photo-taking—it has become a cultural entertainment space. In addition to four-cut photo sessions, the studio offers self-portrait capabilities, allowing customers to capture unique moments in their style. AR-based virtual backgrounds and props enhance creativity and provide a personalized photography experience. Designed for families, friends, and couples, Mirart Studio fosters a new entertainment culture.
MirrorRoid CEO Yu Je-Jung | Photo by AVING News
In response to the growing demand for digital transformation and personalized services in the beauty industry, MirrorRoid has developed innovative solutions utilizing AI and AR technology. Moving beyond traditional analog methods, the company provides customized services, enabling customers to preview their desired styles through real-time simulations. Additionally, the company offers a comprehensive management system that includes customer reservations, treatment history tracking, revenue analysis, and operational data insights, maximizing business efficiency.
MirrorRoid’s key competitive advantage lies in its in-house software and hardware development. This allows the company to respond quickly to diverse customer needs, implement tailored features, and continuously update services. Leveraging domestic and international infrastructure, MirrorRoid ensures real-time product and service updates, keeping pace with technology trends and consumer demands. The company also operates a direct production system, enabling swift resolution of product issues and maintaining high customer satisfaction.
MirrorRoid is actively expanding into Southeast Asia and North America. The company has exported its products to over 20 locations in Indonesia, expanding its market presence through a franchise model. With its young generation showing a strong interest in AR-based photography services, Vietnam presents significant growth potential for MirrorRoid. The company plans to enhance consumer engagement through digital marketing strategies. The company has secured a distribution contract in Canada and aims to expand premium self-photo studios and smart mirror services.
Mirart Beauty in Use | Image by MirrorRoid
Mirart Studio Model Rendering | Image by MirrorRoid
MirrorRoid is establishing partnerships with franchise operators and B2B clients in various countries, offering localized services and fostering sustainable collaborations to strengthen its global presence. Through AI and AR technology-driven beauty and photography solutions, MirrorRoid provides consumers with a new digital experience and accelerates its growth worldwide.
Pangyo Techno Valley is a global integrated R&D hub focused on IT, BT, CT, and NT, integrating Research (R), People (P), Information (I), and Trade (T). As Gyeonggi-do’s representative innovation cluster, Pangyo Techno Valley was established to secure national new growth drivers such as technological innovation, human resource development, job creation, and enhancing international business competitiveness. As of 2023, 1,666 companies employ 78,751 people, and it has positioned itself as the most innovative hub in South Korea, with sales amounting to 167.7 trillion KRW (125.5 billion USD).
Furthermore, the Techno Valley Innovation Division of the Gyeonggi-do Business & Science Accelerator (GBSA) holds monthly events such as the Pangyo Evening Meet-Up, Pan-Pan Day, and the Pangyo Startup Investment Exchange “In-Best Pangyo” to maximize the value of Pangyo Techno Valley. They also support the Pangyo Overseas Promotion Program, which publicizes information about Pangyo’s companies, products, and services to domestic and foreign investors and the media, thereby facilitating foreign investment.
Media ContactCompany Name: Gyeonggido Business and Science Accelerator (GBSA)Contact Person: Seung Yeon KimEmail: Send EmailCountry: South KoreaWebsite: https://www.gbsa.or.kr/en/index.do
