Los Angeles, CA – February 7, 2025 – The DUA Brand, an independent niche fragrance house renowned for its handcrafted parfum extract fragrances, is thrilled to announce its recognition as the 7th fastest-growing digital brand in the Beauty & Personal Care category by Similarweb’s 2025 Digital 100 ranking. This prestigious acknowledgment highlights the company’s exceptional digital expansion and influence over the past year.

Founded in 2016 by Founder & CEO Mahsam Raza, The DUA Brand has achieved significant milestones under his visionary leadership:

• Strategic Expansion: In response to increasing demand, the company inaugurated its first warehouse in 2020, meticulously designed to scale production while maintaining unparalleled quality standards.
• Innovative Product Development: The DUA Brand has pioneered unique fragrance models, including Hybrid, Tribrid, and Qudrid creations, which artfully combine keynotes from multiple fragrances into novel compositions. This inventive approach has fueled rapid growth and set new industry trends.
• Global Reach: With a diverse portfolio exceeding 2,500 artisanal fragrances, The DUA Brand has curated the largest fragrance library in the industry and has established a robust global presence. This extensive collection caters to both fragrance connoisseurs and everyday consumers seeking long-lasting, high-quality scents.

The company’s success is also attributed to the visionary leadership of Co-Founder and COO, Anam Raza, whose dedication and strategic foresight have been instrumental in transforming The DUA Brand from a humble mall kiosk into a fragrance empire that now ships worldwide.

“Accessible luxury, lasting impressions, and fragrances with unmatched longevity. DUA is where it all comes together.”

For more information about The DUA Brand and its extensive range of fragrances, please visit theduabrand.com.

About The DUA Brand

The DUA Brand is an independent niche fragrance house located in Los Angeles, United States. We provide handcrafted parfum extract fragrances using natural oils that last on your skin several times longer than many favorites in the fragrance world. DUA fragrances are truly for both the fragrance connoisseur, who values quality above all things, and the everyday person who wants to be the best-smelling individual in the room.

About Similarweb’s 2025 Digital 100 Ranking

Similarweb’s 2025 Digital 100 Ranking is an annual report that celebrates companies demonstrating significant digital growth across various industries. The ranking identifies the fastest-growing websites and mobile applications, highlighting top performers in categories such as News & Media, Personal Finance, Beauty & Personal Care and more. The 2025 edition encompasses analyses from multiple regions, including the United States, United Kingdom, France, Germany, Japan, Australia, India, and Brazil, providing a comprehensive overview of digital market trends worldwide.

To explore the complete list of top-performing digital brands, please visit Similarweb’s 2025 Digital 100 Ranking at https://www.similarweb.com/corp/digital-100/

For more information about Similarweb and the Digital 100 ranking, please visit Similarweb’s official press release.

Media Contact
Company Name: The DUA Brand
Contact Person: Rimsha Shakir
Email: Send Email
Phone: +1 (714) 823-6879
Address:4078 Mission Blvd
City: Montclair
State: CA 91763
Country: United States
Website: www.theduabrand.com