Digby, NS – Up Savvy™, a revolutionary skincare brand, and manufactured by woman-owned company Sohma Naturals, is celebrating the launch of ATLANTIC CANADA’S FIRST upcycled skincare line. By transforming waste into high-quality, natural beauty products, Up Savvy™ delivers eco-conscious skincare solutions that nourish the skin and care for the planet.

The Upcycle Revolution in Beauty

“From waste to radiance” perfectly captures Up Savvy’s mission of turning discarded materials into premium skincare ingredients. With support from local cafes, breweries and flower shops, Up Savvy™ incorporates spent coffee grounds, brewer’s grains, and even discarded flower petals into their innovative formulations. These ingredients, once destined for the compost, landfill or local farms, are reimagined into valuable oils, exfoliants, and cosmetic powders that deliver exceptional skin benefits.14

Up Savvy™ is only the THIRD COMPANY IN CANADA to process upcycled ingredients on-site, making it a notable pioneer in innovative and sustainable beauty. Each product in the Up Savvy™ range reflects a deep commitment to environmental sustainability and clean beauty, offering multiple benefits to conscious consumers.

The Upcycle Revolution in Beauty

Sustainability-Focused: By upcycling ingredients, Up Savvy™ reduces waste and minimizes environmental impact, tackling beauty industry waste head-on.

Natural Ingredients: Their skincare line features plant-based, gentle, and natural elements for a clean, eco-friendly approach to self-care.

Innovative Formulations: Creative use of upcycled materials results in powerful, effective skincare products.

Consumer Education: Up Savvy™ is committed to educating users about the importance of upcycling and making sustainable choices.

Each product notes the amount of upcycled material that was used, creating a meaningful connection between the consumer and the planet.

“Revitalize your skin while honoring the earth,” says Founder and CEO of Up Savvy™. “Our products showcase the idea that waste is only waste if it’s wasted — it can begin a new life as something beautiful. It’s a movement we’re incredibly proud to lead here in Atlantic Canada.”

What Can Up Savvy™ Customers Expect?

• Expertly curated, luxurious skincare crafted from upcycled materials. Customers can feel good about being a part of a movement of sustainability and a circular economy.
• Unique formulations rich in nutrients and beneficial properties
• Ethical sourcing and production
• Exclusive perks for subscribers and customers eager to explore eco-friendly skincare options.

Up Savvy™ takes sustainability seriously, apart from sourcing locally and repurposing waste, using plastic free packaging, the brand advocates for a greener beauty industry, aiming to inspire consumers to be mindful about their choices.

How Up Savvy are you?

Transform your beauty routine and become part of the upcycling movement. Visit www.upsavvy.ca to explore the full range of sustainable skincare products and redefine your approach to self-care. Follow us on social media for updates, behind-the-scenes insights, and exclusive promotions. Plus, sign up for our newsletter to stay connected with our sustainability initiatives and receive exclusive discounts!

Media Contact
Company Name: Sohma Naturals
Contact Person: Eliza Desmarais, Founder
Email: Send Email
Phone: 902-308-9425
City: Digby
State: NS
Country: Canada
Website: www.upsavvy.ca