NEW YORK, NY – November 21, 2024 – (RED) and Savas, the menswear designer that combines the best of old-world craft with artful innovation in leather and suede, today announced a new life-saving partnership and limited edition (RED) collection, supporting efforts to bring life-saving women and girls’ programs to vulnerable communities.
Founded by designer, Savannah Yarborough, Savas brings the ‘Savile Row’ approach to the world of leather and has created legendary bespoke pieces for the likes of Brian Cox, Jack White, Reba McEntire, and John Prine, among many others. Through the partnership, 15% of the purchase price of every (SAVAS)RED piece purchased will go to (RED). The collection comprises:
● 50 T-shirts, in red, each discretely embroidered with the words (Keep Going), in white chain stitch cursive
● 25 pairs of the iconic Savas leather boots, in red, presented in special (RED) packaging
● 3 special, ready-to-wear leather bomber jackets in various sizings as well as additional made-to-order bomber jackets, each bearing the words (Keep Going) and the (SAVAS)RED logo on a custom inner left front panel
Today, you can find Savas bespoke lounges in Nashville and West Hollywood, showcasing one-of-a-kind,made-to-measure and ready-to-wear leather jackets, boots and accessories, and an American rock ‘n’ roll spirit in a tradition all its own.
To date, (RED) has generated more than $760 million to fight AIDS, money which has helped 290 million people.
Savannah Yarborough, Founder, Savas, said; “(RED) was the first charity I ever learned of. With its iconic campaigns and widespread awareness through incredible partnerships, I have been inspired since adolescence. When the idea of Savas collaborating with (RED) came about, there was no question.”
She continued “As an independent and female founder, I was fortunate to have people in my life that believed in me, educated me and protected me, which in turn allowed me the freedom to create something as special as Savas. With these powerful and (RED) inspired products, we are donating to the women and children affected by HIV/AIDS in hopes to protect them and let them know that we believe in them and want to support them in their lives.“
Jennifer Lotito, President & COO (RED), said: “Style is not only a great cut and craftsmanship, but also, as in the case of Savas, a brand’s commitment to doing good and helping protect those who are vulnerable in other parts of the world. We couldn’t be more excited to see the (SAVAS)RED collection hit stores and online starting November 20th … be sure to get yours before they are gone!”
To learn more about (SAVAS)RED, visit https://www.ateliersavas.com/collections/red-collection. The limited edition collection is available starting November 20, 2024 online at ateliersavas.com and within select retail locations.
Media ContactCompany Name: (RED)Contact Person: Mackenzie ChristianEmail: Send EmailPhone: 8125503911Address:37 West 28th St City: New YorkState: New YorkCountry: United StatesWebsite: www.RED.org
