The Economics of Pasteurizing Beverages

May 12 06:25 2022

The craft beer market is having a boom throughout the United States. In 2014 craft beer made approximately 19.6 billion dollars in sales representing a growth of 22% from the previous year. In the article “The Craft Beer Revolution,” the authors point towards a global industry transformation that is currently taking place. 

While macrobreweries produce most of the beer consumed globally, microbreweries started small and isolated but ultimately are transforming the market by growing exponentially in recent years.

The Brewers Association categorizes craft brewers as independent, small, and traditional. However, the issue with this definition is that many breweries were once small, but they are now undergoing substantial growth. For example, between 2008 to 2016, the number of breweries in America expanded by 600% and the number of brewery workers by 120%.

At the same time, overall beer consumption declined, and the average beer prices grew about 50%. As the report from the U.S Bureau of Labor Statistics points out, this means Americans are lowering their consumption of beer while they are frequently paying more for a better product.

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About PRO Engineering and Manufacturing

PRO Engineering and Manufacturing has developed a range of small, medium, and large-sized tunnel & batch pasteurizers to fit the needs of BrewMasters & Beverage Maker’s needs.

When our customers asked for more compact as well as full size tunnel pasteurizers, PRO developed models to fit our customers’ needs. Then our customers needed a batch pasteurizer.

We now provide batch pasteurizer PRO Engineering and Manufacturing is a business that continually innovates to meet customer needs. For more than 40 years, we have been delivering solutions for beverage product shelf stability and consumption safety.

by Edward A. Michalski
CEO | PRO Engineering/Manufacturing, Inc. Milwaukee, WI 53224

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