BLUE SKY LAB Debuts at Shanghai Fashion Week

October 22 20:15 2021

On October 15, NIO Life’s new sustainable fashion brand BLUE SKY LAB is officially makes its global debut at Shanghai Fashion Week. Circular economy is crucial to sustainable development. BLUE SKY LAB recycles and reuses three vehicle-grade fabrics, “seat belt”, “airbag” and “haptex BASF leather” in automobile manufacturing to create a fashion collection. BLUE SKY LAB presented 59 environmental fashion clothing based on the design language which focuses on sustainbility and functional industrial design, centering on the three chapters of “Urban, Energy and Exploration”:

International Supermodels and User Representatives Jointly Interpret Sustainable Functional Industrial Design on the Runway

BLUE SKY LAB also invited 11 users from NIO community to walk in a runway to show NIO users’ attitude towards fashion and the environment. Ranging from eight-year-old to 71, they include retired soldiers, former CBA champions, foreign executives, hosts and professional models, jointly interpreting the attitude as NIO users.

BLUE SKY LAB will continue to cooperate with global designers and brands in the future, jointly exploring new environment-friendly fabrics and launching fashion collection.

About BLUE SKY LAB

The circular economy has become an important part of sustainable development. Consequently, NIO Life took the initiative in launching Blue Sky Lab to reuse leftover materials from car manufacturing, such as seat belts, airbags, seat belts and haptex, to create a fashion collection.

BLUE SKY LAB will select new leftover materials from car manufacturing every year for product R&D. It will continue to cooperate with global designers and brands to launch new products.

About NIO Life

NIO Life is NIO’s original design lifestyle brand, integrating global design resources and collaborating with independent designers and top design schools in the UK, Italy, Scandinavia, and Asia to create a joyful lifestyle with products that represent progressive attitudes, good stories, and quality designs.

Media Contact
Company Name: BLUE SKY LAB
Contact Person: Mae Chen
Email: Send Email
Phone: 86-21-69082000
City: Shanghai
Country: China
Website: https://www.nio.com/nio-life?noredirect=